Tigo: Smartphone, 3

Weird, way too much focus on the tongue.

I get it's the famous pic of Einstein where he stuck out his tongue. But that original Einstein pic has come to symbolize how smart people can still let it out, not take themselves too seriously, and have a laugh. In other words, it is kind of 'anti-smart' in its implication.

I can easily think of some different print executions for this tag line that would have been better, more to the point, and far less distracting and generally off-putting.

"Simply visionary !"
- Neandertalus

.

!

?

Ahw hell no.

Why three time Albert Einstein?

There are other pretty smart personalities...;

Anyway, it's a super lame campaign.

Somehow I feel the creative route of this campaign answers the brief but when it comes to executions it failed. What could worked is taking Einstein in different portraits rather than only the tongue one. As for the Girl-Einstein copy, it is so bad; they should have selected a more relevant character.

You've got to start somewhere.
Just not as finished art on AoTW.

I am not saying it would have made the campaign good, but it would have been better if they kept all the features of the models but added only the crazy hair, moustache and eyebrows. Their eyes look demented and their skin looks like silly putty.

Hmm... I thought Yahoo Serious had been dead for years now, long before AotW ran this obit.

wow, a crapy headline and poor execution.

Enough said.

Obviously none of the creatives were using the Samsung smartphone when they came up with this idea.

fucking shit man!
total crap...

i dnt like

wow

So this is what gets stuck on the piece of paper when Advertizing wipes its ass.