Tigo: Smartphone, 3

Having a Smartphone makes you smarter.
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Advertising Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie Creative
Creative Directors: Oscar Vera, Ale Rebull
Copywriter: Oscar Vera
Art Director: Ale Rebull
Photographer: Wallace Studio
Published: January 2012

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19 comments

Mike Z.'s picture
Mike Z.
16 pencils

Weird, way too much focus on the tongue.

I get it's the famous pic of Einstein where he stuck out his tongue. But that original Einstein pic has come to symbolize how smart people can still let it out, not take themselves too seriously, and have a laugh. In other words, it is kind of 'anti-smart' in its implication.

I can easily think of some different print executions for this tag line that would have been better, more to the point, and far less distracting and generally off-putting.

pork_eater's picture
pork_eater
664 pencils

"Simply visionary !"
- Neandertalus

pork_eater's picture
pork_eater
664 pencils

.

Billoughsby's picture
Billoughsby
5091 pencils

!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Billoughsby's picture
Billoughsby
5091 pencils

?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
andylefty
4537 pencils

Ahw hell no.

Shawali's picture
Shawali
8415 pencils

Why three time Albert Einstein?

There are other pretty smart personalities...;

Anyway, it's a super lame campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
29454 pencils

agreed....

F.Abboud's picture
F.Abboud
218 pencils

Somehow I feel the creative route of this campaign answers the brief but when it comes to executions it failed. What could worked is taking Einstein in different portraits rather than only the tongue one. As for the Girl-Einstein copy, it is so bad; they should have selected a more relevant character.

Roger Keynes's picture
Roger Keynes
5498 pencils

You've got to start somewhere.
Just not as finished art on AoTW.

Will Think for Salary

simonds08's picture
simonds08
598 pencils

I am not saying it would have made the campaign good, but it would have been better if they kept all the features of the models but added only the crazy hair, moustache and eyebrows. Their eyes look demented and their skin looks like silly putty.

Billoughsby's picture
Billoughsby
5091 pencils

Hmm... I thought Yahoo Serious had been dead for years now, long before AotW ran this obit.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

NicoCiego's picture
NicoCiego
1035 pencils

wow, a crapy headline and poor execution.

Hadrons's picture
Hadrons
5743 pencils

Enough said.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture
jackblack
2261 pencils

Obviously none of the creatives were using the Samsung smartphone when they came up with this idea.

tirthomitro's picture
tirthomitro
2758 pencils

fucking shit man!
total crap...

they showed me a picture & i laughed
dignity has never been photographed

fadirahhal's picture
fadirahhal
235 pencils

i dnt like

iambusy's picture
iambusy
2219 pencils

wow

busy.

mark3r's picture
mark3r
1940 pencils

So this is what gets stuck on the piece of paper when Advertizing wipes its ass.

:::MARK3R:::

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