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Overnight

Published/Aired: 
March 2008
Description: 

No Tiger Beer left onboard overnight.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Comments (10)

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Highest Rated

philiprowell's picture
philiprowell
Activity Score 11

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

shades's picture
shades
Activity Score 78

Are these 3 ads all the same....or is it just the beer talking?

kgeiger's picture
kgeiger
Activity Score 7287

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. And this is the first time I ever heard of anti-climb paint... ;)

LeeHarvey's picture
LeeHarvey
Activity Score 3045

....which is not a bad thing :-) Makes this campaign even more original!

desailly's picture
desailly
Activity Score 470

"I think the lines could have been a little more polished".

I don't think that's the style they're going for.

Like these rather a lot.

kgeiger's picture
kgeiger
Activity Score 7287

Ok. You're probably right...

Geko's picture
Geko
Activity Score 161

Do we really need 3 ads?

JFDreamer's picture
JFDreamer
Activity Score 176

Hokusai! Nice. Japanese print style.

Were there too many pirates at that time? That's why the copy?

kergu's picture
kergu
Activity Score 6795

Nice art work...nice!

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

Does Tiger beer come from Japan?

philiprowell's picture
philiprowell
Activity Score 11

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

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