Tiger Beer: Overnight

No Tiger Beer left onboard overnight.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

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10 comments

shades's picture
shades
78 pencils

Are these 3 ads all the same....or is it just the beer talking?

kgeiger's picture
kgeiger
7016 pencils

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. And this is the first time I ever heard of anti-climb paint... ;)

LeeHarvey's picture
LeeHarvey
3045 pencils

....which is not a bad thing :-) Makes this campaign even more original!

desailly's picture
desailly
470 pencils

"I think the lines could have been a little more polished".

I don't think that's the style they're going for.

Like these rather a lot.

kgeiger's picture
kgeiger
7016 pencils

Ok. You're probably right...

Geko's picture
Geko
161 pencils

Do we really need 3 ads?

JFDreamer's picture
JFDreamer
176 pencils

Hokusai! Nice. Japanese print style.

Were there too many pirates at that time? That's why the copy?

kergu's picture
kergu
6785 pencils

Nice art work...nice!

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
51 pencils

Does Tiger beer come from Japan?

philiprowell's picture
philiprowell
11 pencils

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

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