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Tiger Beer: Overnight

Tiger Beer: Overnight
Your rating: None Average: 4.9 (20 votes)

No Tiger Beer left onboard overnight.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

10 Comments

shades's picture 78 pencils

Are these 3 ads all the same....or is it just the beer talking?

kgeiger's picture 6642 pencils

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. And this is the first time I ever heard of anti-climb paint... ;)

LeeHarvey's picture 3087 pencils

....which is not a bad thing :-) Makes this campaign even more original!

desailly's picture 472 pencils

"I think the lines could have been a little more polished".

I don't think that's the style they're going for.

Like these rather a lot.

kgeiger's picture 6642 pencils

Ok. You're probably right...

Geko's picture 161 pencils

Do we really need 3 ads?

JFDreamer's picture 174 pencils

Hokusai! Nice. Japanese print style.

Were there too many pirates at that time? That's why the copy?

keep smilling

kergu's picture 6580 pencils

Nice art work...nice!

Cack_on_my_gladdis's picture 53 pencils

Does Tiger beer come from Japan?

philiprowell's picture 11 pencils

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

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