Tiger Beer: Overnight

No Tiger Beer left onboard overnight.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson


shades's picture
78 pencils

Are these 3 ads all the same....or is it just the beer talking?

kgeiger's picture
7151 pencils

I like this campaign. It breaks the typical beer-advert mould. But I think the lines could have been a little more polished. And this is the first time I ever heard of anti-climb paint... ;)

LeeHarvey's picture
3045 pencils

....which is not a bad thing :-) Makes this campaign even more original!

desailly's picture
470 pencils

"I think the lines could have been a little more polished".

I don't think that's the style they're going for.

Like these rather a lot.

kgeiger's picture
7151 pencils

Ok. You're probably right...

Geko's picture
161 pencils

Do we really need 3 ads?

JFDreamer's picture
176 pencils

Hokusai! Nice. Japanese print style.

Were there too many pirates at that time? That's why the copy?

kergu's picture
6790 pencils

Nice art work...nice!

Cack_on_my_gladdis's picture
51 pencils

Does Tiger beer come from Japan?

philiprowell's picture
11 pencils

Why would you try to sell an exotic Asian beer with lines lifted directly from warnings on British 24-hour petrol station kiosk windows?
Strange thinking and a missed opportunity.

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