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Tiger Beer: Keys
Cargo is securely locked. Crew have no access to keys.
The Far East's most desirable export since 1932.
Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson
Comments
looks like a case of too many chiefs and not enough indians. might have been better with a few less creative directors and one good copywriter.
I like it,
im no copywriter but i think its quite good
-SCRATCH 'N' SNIFF
I like the art, although it looks a bit like it was drawn with a crayon in places. Don't really care for the rest of the ad, though. I've never even heard of this brand.
Nice art direction, but the copy umm...........
Love the art.
Break the lock and get high!
Great art direction.
i would say good art direction. great illustration.
As opposed to other cargos on other ships these days where it's all up for grabs?
This may have worked in 1932.
nice art direction. nice campaign.
That's the sort of thing you see written on vans, not boats!
Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.
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