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Keys

Published/Aired: 
March 2008
Description: 

Cargo is securely locked. Crew have no access to keys.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Comments (12)

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Highest Rated

philiprowell's picture
philiprowell
Activity Score 11

Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.

vote4pedro's picture
vote4pedro
Activity Score 4601

looks like a case of too many chiefs and not enough indians. might have been better with a few less creative directors and one good copywriter.

Bundy Agency's picture
Bundy Agency
Activity Score 597

I like it,
im no copywriter but i think its quite good

nice gaijin's picture
nice gaijin
Activity Score 815

I like the art, although it looks a bit like it was drawn with a crayon in places. Don't really care for the rest of the ad, though. I've never even heard of this brand.

Oscar MyM's picture
Oscar MyM
Activity Score 33

Nice art direction, but the copy umm...........

consolidated.db's picture
consolidated.db
Activity Score 545

Love the art.

wahwah's picture
wahwah
Activity Score 120

Break the lock and get high!

peterstrange's picture
peterstrange
Activity Score 141

Great art direction.

TrainRunner's picture
TrainRunner
Activity Score 225

i would say good art direction. great illustration.

Takmelius's picture
Takmelius
Activity Score 203

As opposed to other cargos on other ships these days where it's all up for grabs?
This may have worked in 1932.

Quink's picture
Quink
Activity Score 234

nice art direction. nice campaign.

Cack_on_my_gladdis's picture
Cack_on_my_gladdis
Activity Score 51

That's the sort of thing you see written on vans, not boats!

philiprowell's picture
philiprowell
Activity Score 11

Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.

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