Tiger Beer: Keys

Cargo is securely locked. Crew have no access to keys.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

March 2008


vote4pedro's picture
4601 pencils

looks like a case of too many chiefs and not enough indians. might have been better with a few less creative directors and one good copywriter.

Bundy Agency's picture
Bundy Agency
597 pencils

I like it,
im no copywriter but i think its quite good

nice gaijin's picture
nice gaijin
815 pencils

I like the art, although it looks a bit like it was drawn with a crayon in places. Don't really care for the rest of the ad, though. I've never even heard of this brand.

Oscar MyM's picture
Oscar MyM
33 pencils

Nice art direction, but the copy umm...........

consolidated.db's picture
545 pencils

Love the art.

wahwah's picture
120 pencils

Break the lock and get high!

peterstrange's picture
141 pencils

Great art direction.

TrainRunner's picture
225 pencils

i would say good art direction. great illustration.

Takmelius's picture
203 pencils

As opposed to other cargos on other ships these days where it's all up for grabs?
This may have worked in 1932.

Quink's picture
234 pencils

nice art direction. nice campaign.

Cack_on_my_gladdis's picture
51 pencils

That's the sort of thing you see written on vans, not boats!

philiprowell's picture
11 pencils

Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.

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