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Tiger Beer: Keys

Tiger Beer: Keys
Your rating: None Average: 4.8 (14 votes)

Cargo is securely locked. Crew have no access to keys.
The Far East's most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Comments

vote4pedro's picture 275 pencils

looks like a case of too many chiefs and not enough indians. might have been better with a few less creative directors and one good copywriter.

TSW's picture 540 pencils

I like it,
im no copywriter but i think its quite good

-SCRATCH 'N' SNIFF

nice gaijin's picture 823 pencils

I like the art, although it looks a bit like it was drawn with a crayon in places. Don't really care for the rest of the ad, though. I've never even heard of this brand.

Oscar MyM's picture 33 pencils

Nice art direction, but the copy umm...........

apseudobeing's picture 495 pencils

Love the art.

wahwah's picture 120 pencils

Break the lock and get high!

peterstrange's picture 141 pencils

Great art direction.

TrainRunner's picture 227 pencils

i would say good art direction. great illustration.

Takmelius's picture 65 pencils

As opposed to other cargos on other ships these days where it's all up for grabs?
This may have worked in 1932.

Quink's picture 246 pencils

nice art direction. nice campaign.

Cack_on_my_gladdis's picture 53 pencils

That's the sort of thing you see written on vans, not boats!

philiprowell's picture 11 pencils

Tiger Beer would be better off using a Singapore or other Asian agency for their UK work.
It would be immeasurably better than this highly generic offering.

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