12 comments

stsanto's picture
stsanto
672 pencils

smart.... :)

writergeekdez's picture
writergeekdez
255 pencils

certainly nails showing the product benefit. but who is this guy? why is he so filthy? where is he? it looks like he had a night of too much booze followed by passing out in his own filth and waking up in some gnarly subway station. someone who is enough of a clean freak to carry one of these pens around may be put off the image.

ivan's picture
ivan

True, I had the same feeling. Maybe a worker who supposed to be dirty from hard work would've been more powerful.

Ivan Raszl, admin of AotW

writergeekdez's picture
writergeekdez
255 pencils

Perfect idea.

Mo's picture
Mo
648 pencils

I love the idea. umm..then again...mike's comment made me to think for a while...true. Hmmmm. umm...but may be that's not a big issue. ( No one would mind even if it leaks :D ) .

feralartdirector's picture
feralartdirector
64 pencils

Ditto. It's great.

Bilal's picture
Bilal
86 pencils

smart, i like the idea

Bilal

bijoy's picture
bijoy
14 pencils

wao! wao!

Mo's picture
Mo
648 pencils

This ad won cannes. :-)

ivan's picture
ivan

When?

Ivan Raszl, admin of AotW

Mo's picture
Mo
648 pencils

This year, 2006. Bronze in Outdoor catagory.

yaniyan's picture
yaniyan
713 pencils

great =)

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