Tide to go: Pen
Tide to go
Stain Removal Pen
Agency: Saatchi & Saatchi, New York
CD: Jan Jacobs, Tony Granger, Barbara Boyle, Leo Premutico
CW: Menno Kluin
AD: Michael Schachtner, Julia Neumann
Via: Best ads on TV
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23 Comments
smart.... :)
?
The Tide pen leaks on a dirty shirt leaving a clean patch. Just like with a ball point pen, but the opposite.
I like it.
certainly nails showing the product benefit. but who is this guy? why is he so filthy? where is he? it looks like he had a night of too much booze followed by passing out in his own filth and waking up in some gnarly subway station. someone who is enough of a clean freak to carry one of these pens around may be put off the image.
True, I had the same feeling. Maybe a worker who supposed to be dirty from hard work would've been more powerful.
Perfect idea.
doesnt matter. fact it IS filthy. n this stuff cleans.
Agreed, a bit overdone with the soiling. However a smart and simple idea with the pocket.
I think a cappuccino maker blew-up on him. ouch!
Am I the only one who reads "our product will leak"?
I was thinking the same thing.
I love the idea. umm..then again...mike's comment made me to think for a while...true. Hmmmm. umm...but may be that's not a big issue. ( No one would mind even if it leaks :D ) .
lol.. i think this is a really cool concept.
Ditto. It's great.
Great concept. Simply executed. As for why the guy's shirt is so filthy, he's obviously the guy from the Washington Mutual commercial who knocked the urn of coffee on himself at work.
smart, i like the idea
Bilal
wao! wao!
humourous :)
i love it i really do
This ad won cannes. :-)
When?
This year, 2006. Bronze in Outdoor catagory.
amazing thought!... nicely done also!