Tide: Swing

Because you're what you wear.

Advertising Agency: Conill Saatchi & Saatchi, New York, USA
Creative Director: Maru Kopelowicz
Art Director: Matias Aubi
Copywriter: Ariel Dress
Photographer: Sergio Bellintende
Photography Studio: Ave Photographic Studio, Buenos Aires
Via: gotads

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12 comments

TopJeff's picture
TopJeff
479 pencils

LOL.... clear, simple and well executed. I love it.

Jeff

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kyao888's picture
kyao888
127 pencils

WOW!!! It is so true - Props to CS&S

Mr.Bumpfry's picture
Mr.Bumpfry
16 pencils

Saatchi is kicking ass with their recent Tide work.

zeta's picture
zeta
81 pencils

WWWWWWWOOOOOOOOOOOOOOOOOOWWWWWWWWWWW!!!!!!!

mayhem's picture
mayhem
126 pencils

very nice:) Love them all.

Slashh's picture
Slashh
294 pencils

I don't understand these at all.

Thinking's picture
Thinking
30 pencils

Even Ariel thinks Tide is good. ;)

MarsRimbaud's picture
MarsRimbaud
2 pencils

Even Ariel (Dress) the copywriter thinks Tide is good. :-)

Powertheflower's picture
Powertheflower
30 pencils

This is a good one and I have a toddler ... I lapped it up!

Sammet's picture
Sammet

Don't get it.. Can someone pliz explain??

May's picture
May

i don't get these either. i feel stupid because everyone is saying how brilliant this campaign is so could someone please explain?

Mongoose's picture
Mongoose
4981 pencils

I have never understood why brand IDs and product shots are squashed in to a tiny corner or completely ignored as appears in the above ad. the tide logo is difficult to tell.

Make the logo Bigger and the black, Darker!

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