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Swing

Published/Aired: 
July 2007
Description: 

Because you're what you wear.

Advertising Agency: Conill Saatchi & Saatchi, New York, USA
Creative Director: Maru Kopelowicz
Art Director: Matias Aubi
Copywriter: Ariel Dress
Photographer: Sergio Bellintende
Photography Studio: Ave Photographic Studio, Buenos Aires

Comments (12)

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Highest Rated

Mongoose's picture
Mongoose
Activity Score 4961

I have never understood why brand IDs and product shots are squashed in to a tiny corner or completely ignored as appears in the above ad. the tide logo is difficult to tell.

Make the logo Bigger and the black, Darker!

TopJeff's picture
TopJeff
Activity Score 479

LOL.... clear, simple and well executed. I love it.

Jeff

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TopCreatives, the premier online community for creative pros.

kyao888's picture
kyao888
Activity Score 127

WOW!!! It is so true - Props to CS&S

Mr.Bumpfry's picture
Mr.Bumpfry
Activity Score 16

Saatchi is kicking ass with their recent Tide work.

zeta's picture
zeta
Activity Score 81

WWWWWWWOOOOOOOOOOOOOOOOOOWWWWWWWWWWW!!!!!!!

mayhem's picture
mayhem
Activity Score 126

very nice:) Love them all.

Slashh's picture
Slashh
Activity Score 294

I don't understand these at all.

Thinking's picture
Thinking
Activity Score 30

Even Ariel thinks Tide is good. ;)

MarsRimbaud's picture
MarsRimbaud
Activity Score 2

Even Ariel (Dress) the copywriter thinks Tide is good. :-)

Powertheflower's picture
Powertheflower
Activity Score 30

This is a good one and I have a toddler ... I lapped it up!

Sammet's picture
Sammet

Don't get it.. Can someone pliz explain??

May's picture
May

i don't get these either. i feel stupid because everyone is saying how brilliant this campaign is so could someone please explain?

Mongoose's picture
Mongoose
Activity Score 4961

I have never understood why brand IDs and product shots are squashed in to a tiny corner or completely ignored as appears in the above ad. the tide logo is difficult to tell.

Make the logo Bigger and the black, Darker!

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