Tide: Salon
Because you're what you wear.
Advertising Agency: Conill Saatchi & Saatchi, New York, USA
Creative Director: Maru Kopelowicz
Art Director: Matias Aubi
Copywriter: Ariel Dress
Photographer: Sergio Bellintende
Photography Studio: Ave Photographic Studio, Buenos Aires
Via: gotads


4 Comments
Stunning concept, even though this one is the weakest of the three. Great stuff!
yuph! this good, but the cannes grand prix the best.
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sorry for my terrible english..indonesian :)
one of those brands that proove the value of good creative and an agency that knows how to do that. I'd never heard of Conill but the idea has nothing less than the saatchi ny ones... nice go
nice one...but i can't c UGs... ;)
Sell the sizzle, not the steak.