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19 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Some of the freshest work produced, well done! Might want to play a little more with the typography though and positioning of the logo... Well tat's just my sentiment.

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

hoopla's picture
hoopla
56 pencils
TrainRunner's picture
TrainRunner
225 pencils

Last time I checked toothpaste doesn't clean your clothes. Different product, different strategy. Read a brief.

hoopla's picture
hoopla
56 pencils

Last time I checked an idea is an idea.
When it's been done, it's been done.
Read some annuals. Or switch to the account department.

Tincho's picture
Tincho
1093 pencils

I agree with Hoopla, its the same.

tillfu's picture
tillfu
74 pencils

wise words - true -

Chris's picture
Chris
1987 pencils

been done for kiwi shoe polish years ago aswell.

pais's picture
pais
49 pencils

cool

Olafski001's picture
Olafski001
1194 pencils

haven't we seen enough of this 'so white its ligthing up-idea'?

thirty6chambers's picture
thirty6chambers
1464 pencils

there's also the orbit gum campaign with lamp shades over people's faces...

Dateofbirth's picture
Dateofbirth
28 pencils

Great photography, good art director, old idea though i'm afraid.

Its only words...'s picture
Its only words...
75 pencils

Ths category is cravin fr sumthn apart frm exaggerated whites...heed the call

Torenaga's picture
Torenaga
140 pencils

Done.

teenie's picture
teenie
1894 pencils

Nice - but this isn't a campaign. It's the same idea executed 4 times using different models. They could have found different ways to play with the light... it would have made the whole thing much stronger.

loader's picture
loader
1141 pencils

eh, nothing special

Pogi5's picture
Pogi5
253 pencils

My goodness, just when you thought Britney Spears had hit rock bottom. lol
The ad would be killer if they did use Britney --- everyone would definitely be surprised and shocked if her knickers were clean & white.

issue23's picture
issue23
12 pencils

TORCHFACE!

Rickyric's picture
Rickyric
7 pencils

eh, nothing special.
done.

Asif Changezi's picture
Asif Changezi
5 pencils

Not Good....Not Bad

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