Tide / P&G: Mud
A stain can ruin your whole garment.
Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008



9 Comments
Brilliant! Very powerful. Like them all.
@creativewannabe:
you forgot the ;)
not everyone gets sarcasm
^^
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
if only jackson pollock was still alive, my dear.
looks like made from chocolate
so cliche
Enough of all this tide shite...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Am I missing the second-degree thinking here? Is it a Roshark test or something? Yes, the white material is stained, but... what else? What's the twist?
i like it
http://jazarah.net/
I do not like it. The concept is too obvious, and the art direction is simple, it did not catch you.