Tide / P&G: Mud

A stain can ruin your whole garment.

Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008

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creativewannabe's picture
81 pencils

Brilliant! Very powerful. Like them all.

newfoundheart's picture
77 pencils

if only jackson pollock was still alive, my dear.

sonucoues2002's picture
804 pencils

looks like made from chocolate

bats's picture
75 pencils

so cliche

iT-iS-i's picture
1721 pencils

Enough of all this tide shite...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

teenie's picture
1894 pencils

Am I missing the second-degree thinking here? Is it a Roshark test or something? Yes, the white material is stained, but... what else? What's the twist?

jazarah's picture
1262 pencils

i like it

CreADtivE's picture
13 pencils

I do not like it. The concept is too obvious, and the art direction is simple, it did not catch you.

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