Tide / P&G: Ketchup

A stain can ruin your whole garment.

Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008

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16 comments

ChuckNorris's picture
ChuckNorris
834 pencils

Everyone knows that.

So what?

ivan's picture
ivan

Nobody showed it this way. What can you say about a washing powder c'mon! :)

Ivan Raszl, admin of AotW

ChuckNorris's picture
ChuckNorris
834 pencils

Ok. I'll give them that. =)

joestamp's picture
joestamp
130 pencils

Saatchi & Saatchi? oh dear......

puppiepoppy's picture
puppiepoppy
1636 pencils

The idea is ok but I liked BEST the copywriter! Is that on purpose or if her name is really ARIEL DRESS? There's Ariel and there's Tide.

adsthinker's picture
adsthinker
119 pencils

"Really? A stain can ruin your whole garment?? oh!! i never knew that before until i read this ads, is that true ?is that true, mummy??"
"yes honey"
"what should we do?"
"hmm...lets wash it with tide"

conan o brien's picture
conan o brien
90 pencils

not sure how i feel about these.

Tincho's picture
Tincho
1093 pencils

Its ok, but Im tired of this stain ads... its enough.

anselmo34's picture
anselmo34
17 pencils

OOOHHH!!!!! AWESOME! WOW!
I GET IT! STAINS! CLOTHING! I LOVED IT IN '99!

newfoundheart's picture
newfoundheart
77 pencils

haha, that's jokess.

FlyingDogs's picture
FlyingDogs
968 pencils

Nah. Not happening.
Also, what's with "a stain CAN ruin your whole garment" I'd say drop the 'can'

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http://godwindmello.blogspot.com

capywriter's picture
capywriter
5511 pencils

Are ads supposed to always tell us things we didn't know before? Like Ivan said... they found a new way of telling us something we already now... Not saying I like it, just saying that some of the above comments have been overused as well. Trying to find a new way of expressing them (Mr. adsthinker) doesn't make them more appropriate either...

t_m's picture
t_m
6 pencils

done to death...

teenie's picture
teenie
1894 pencils

Done to death indeed. New rule! No more visual Tide ads!

EDvert's picture
EDvert
36 pencils

One ad can ruin your whole book.
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raavigeorgian's picture
raavigeorgian
2444 pencils

at first thoughts it seems like blood

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