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Tide / P&G: Ice cream

Tide / P&G: Ice cream
Your rating: None Average: 3.5 (15 votes)

A stain can ruin your whole garment.

Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008

Comments

puppiepoppy's picture 1582 pencils
puppiepoppy | Thu, 2008-04-10 08:36

The idea is ok but I liked BEST the copywriter! Is that on purpose or if her name is really ARIEL DRESS? There's Ariel and there's Tide.

"Bowww Wowww"

Ag's picture 307 pencils
Ag | Thu, 2008-04-10 09:05

I believe Ariel is the LATAM name for Tide.

brain123's picture 840 pencils
brain123 | Thu, 2008-04-10 09:46

In fact, it is.

Sally_Bison's picture 82 pencils
Sally_Bison | Fri, 2008-04-11 10:39

A stain CAN ruin your whole garment and an old idea DOES ruin an ad.

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