Tide / P&G: Ice cream

A stain can ruin your whole garment.

Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008

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5 comments

1636 pencils

puppiepoppyThursday, April 10, 2008 - 09:36

The idea is ok but I liked BEST the copywriter! Is that on purpose or if her name is really ARIEL DRESS? There's Ariel and there's Tide.

www.michaelwongcc.com

305 pencils

AgThursday, April 10, 2008 - 10:05

I believe Ariel is the LATAM name for Tide.

830 pencils

brain123Thursday, April 10, 2008 - 10:46

In fact, it is.

82 pencils

Sally_BisonFriday, April 11, 2008 - 11:39

A stain CAN ruin your whole garment and an old idea DOES ruin an ad.

GuestFriday, October 8, 2010 - 18:02

hufffff muy buena

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