Tide / P&G: Ice cream

A stain can ruin your whole garment.

Advertising Agency: Conill Saatchi & Saatchi NY/Miami, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Alejandro Ares
Retoucher: Ignacio Urruti
Published: February 2008

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puppiepoppy's picture
1636 pencils

The idea is ok but I liked BEST the copywriter! Is that on purpose or if her name is really ARIEL DRESS? There's Ariel and there's Tide.

Ag's picture
305 pencils

I believe Ariel is the LATAM name for Tide.

brain123's picture
830 pencils

In fact, it is.

Sally_Bison's picture
82 pencils

A stain CAN ruin your whole garment and an old idea DOES ruin an ad.

Guest's picture

hufffff muy buena

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