Ultra Tide Stain Remover: Mayo
Mayonnaise doesn't stand a chance
Tide 2x ultra
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
13 Comments
Powerful visual! Great ideas! Really attract me! Well Done!
i don't think knight is relevant to detergent. and cleaning moyonnaise is not that hard comparing to red wine, ketchup, blood, mud or grease stains. why not make it commando team and terrorists for blood stains?
because it sucks.
i like it how it is, cause at first glace it's a mayonaise stain, at second you can spot the knights and this gives you a feeling, about the chances for a stain . you don't need the logical connection between the figures and the stain, it would be forced then.
great campaign, i like!
the major ingredient is oil so i think mayonnaise stains are quite hard. don't like the terrorists' blood stains thing...
really it's great
thid is wicked, cool.
http://adsoftheworld.com/media/print/levis_idul_fitri
copycats.
ideas....30 minutes nahi toh free.
Great concept for the whole campaign!
Jeff
---------------------
TopCreatives, the premier online community for creative pros.
Check out the close-ups: http://adsoftheworld.com/blog/ivan/2007/jun/20/cannes_lions_2007_press...
Thats great!
It's like the end of Return of the King where the good guys are surrounded.
Great.
-----------------------------
It's only an ad.
www.aaasmith.blogspot.com
THIS IS SPARTA!!!! LONG LIVE MAYO!!!
you whore.
i was just going to post "TONIGHT THEY DINE IN HELL"
which is relevant on a whole new level because it's a food/condiment.
and you got there first ):
This is an AWESOME AD!
What brillant art direction! What amazing and non-obvious concept!
You deserved that Grand Prix! Congratulations!