Tide: Ink

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officer: K V Sridhar
Creative Director: Amod Dani
Art Director: Sadanand Narvekar
Copywriter: Amod Dani
Illustrator: Bhushan Patil
Photographer: Avdhut Hembade
Advertiser’s Supervisor: Anoop Abraham
Account Manager: Sharan Sabhachandani
Account Supervisor: Gaurav Lalwani
Other Advertising Agencys: Pooja Motwani

June, 2010


Adaddicted's picture
3435 pencils

no wow factor, execution is interesting, but..................!


tirthomitro's picture
2758 pencils

"But......" what, eh?
do you have to snub a gold-winner just because it won a gold??!!

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture
8001 pencils

Do you have to defend an ad with 10 nails just because it is from your country?
This is an obvious scam. Un-executable in real life, in real magazines.

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

flavourfish's picture
125 pencils

Whats not executable with it? Are your country so old-fashioned in printing that it cant do this? Maybe it will be a bit expensive, but still it will be as effective that it pays the cost.

Dzsoi's picture
8001 pencils

I didn't write about expenses. Those slim magnets would slip out of the newspaper as they are not strong enough to hold on when the magazine is dragged, moved, dropped etc. So yes, my country is so old-fashioned that ppl here have already seen, touched & used actual magnets! Not just that, even razors! No kidding.

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