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Tide: Girl
Put stains back where they belong.
Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors / Copywriters: Santosh Padhi, KV Sridhar
Creative Director / Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisors: Tahira Nath, Chetan Rao
Advertiser's Supervisor: Pratima Chandra
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Comments
GREAT idea! Kudos.
oh, that's nice... you know, in spite of 'old man with cute preteen' image.
That's weird.
I only see an old man and a kid.
"stay low, move fast"
guys i have done the same campaign for my college project and some people from leo burnett agency had come 2 see it. some of my ads got selected for student's contest in luerzersarchive.
a similar campaign had been done by a student from sir jj institute of applied art some 4 months ago! dinno leo burnett takes so much inspiration from a college student.
already had been done in sir.j.j.institute of applied art, mumbai,india. but this is done in a diffrent way with same idea. nways good.
yeahh.. already done .... by a JJ student ...... the same idea ...... in this years exhibition around feb !!!
Silver Lion Press Category, 08 :)
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http://indianadsblog.blogspot.com/
India At Cannes'08
done n done for a liquid dishwashing brand....
http://maitrilanger.blogspot.com/
something bugs me: by the time i realize that white thing is the mans shirt, haven't i already spread the pages too far apart for the ice cream to be on top the shirt?
good, but the copy, sounded a bit strange when vis-a-vis execution
hehe