Tide: Girl

Put stains back where they belong.

Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors / Copywriters: Santosh Padhi
Creative Director / Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisors: Tahira Nath, Chetan Rao
Advertiser's Supervisor: Pratima Chandra

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12 comments

teenquey's picture
teenquey
290 pencils

GREAT idea! Kudos.

krautland's picture
krautland
3204 pencils

oh, that's nice... you know, in spite of 'old man with cute preteen' image.

Disco Munky's picture
Disco Munky
3900 pencils

That's weird.

I only see an old man and a kid.

"stay low, move fast"

Doin' it for the points

jugalshah206's picture
jugalshah206
25 pencils

guys i have done the same campaign for my college project and some people from leo burnett agency had come 2 see it. some of my ads got selected for student's contest in luerzersarchive.

castell's picture
castell
40 pencils

a similar campaign had been done by a student from sir jj institute of applied art some 4 months ago! dinno leo burnett takes so much inspiration from a college student.

tushar_98920's picture
tushar_98920
35 pencils

already had been done in sir.j.j.institute of applied art, mumbai,india. but this is done in a diffrent way with same idea. nways good.

purplehasegirl's picture
purplehasegirl
16 pencils

yeahh.. already done .... by a JJ student ...... the same idea ...... in this years exhibition around feb !!!

getconnected2001's picture
getconnected2001
989 pencils

Silver Lion Press Category, 08 :)
-----
http://indianadsblog.blogspot.com/
India At Cannes'08

mishkaa's picture
mishkaa
296 pencils

done n done for a liquid dishwashing brand....

XTG's picture
XTG
1355 pencils

something bugs me: by the time i realize that white thing is the mans shirt, haven't i already spread the pages too far apart for the ice cream to be on top the shirt?

cp's picture
cp
354 pencils

good, but the copy, sounded a bit strange when vis-a-vis execution

fen1x's picture
fen1x
471 pencils

hehe

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