Ultra Tide Stain Remover: Ketchup

Ketchup doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

37 comments

Kay's picture
Kay
161 pencils

Bravo! Bravo! im impress with this visual impact! Gold!

mrtalented's picture
mrtalented
2175 pencils

funny that i find ketchup is not quite relevant to football players. try mud stains. that'll do.

thirty6chambers's picture
thirty6chambers
1464 pencils

i agree. that would make this campaign a notch better.

addyhoch10's picture
addyhoch10
2592 pencils

to a lot of us non-yanks both football and ketchup are typical U.S. american so i think there is a connection.
but mud stains would be nice, too.

great campaign, thumbs up!

dr_hasan's picture
dr_hasan
18 pencils

great

drizae's picture
drizae
503 pencils

Looks beautiful

Fail Harder.

SurrealEndeavor's picture
SurrealEndeavor
56 pencils

I like this one the most because it's most obvious what the visual is made up of. I could tell it was football players more than the nights and the cops.

theredm's picture
theredm
252 pencils

In that sense, I would say this one is the worst. I don't think you're supposed to be able to tell immediately what or who the characters are. I think they're supposed to be creating a texture that looks like fabric initially, then after looking at it for a while you're supposed to say, "Ohhh...they're football players!"

DDBill's picture
DDBill
120 pencils

Agency : Saatchi & Saatchi New York
Country : United States of America
Creatives: Tony Granger (Chief Creative Officer)
Jan Jacobs (Executive Creative Director)
Leo Premutico (Executive Creative Director)
Audrey Huffenreuter (Creative Director)
Mark Voehringer (Art Director)
Jake Benjamin (Copywriter)
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

drunk dave's picture
drunk dave
1066 pencils

Love it. F'ing great stuff, totally new take on a product that had seemed to have become stale.

twelve_noon's picture
twelve_noon
617 pencils

this is awesome! definetely a cannes contender, definetely threatening for those competening in the same category...

Madhatter's picture
Madhatter
6 pencils

yes, really nice work. I liked them all.(humble opinion)

badhairday's picture
badhairday
16 pencils

awesome! brilliant!

kalpesh78's picture
kalpesh78
2580 pencils

ideas....30 minutes nahi toh free.

drunk dave's picture
drunk dave
1066 pencils

But look how much better they made it :)

Besha's picture
Besha
299 pencils

OH MY !! Increible, brillante!

Beatboxer's picture
Beatboxer
1519 pencils

WOW! Astonishing visual effect...

Estupendo76's picture
Estupendo76
4 pencils

Amazing advertising. Another way to see the world. Gold.

deepual's picture
deepual
2 pencils

Great!!!!!!

slack's picture
slack
18 pencils

Just won grand prix. deservedly.

TopJeff's picture
TopJeff
479 pencils

Spectacular! The whole campaign is just tremendous!

Jeff

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TopCreatives, the premier online community for creative pros.

PP's picture
PP
66 pencils

interesting.

mrtalented's picture
mrtalented
2175 pencils

all CGI images. not impressive.

ddbuks's picture
ddbuks
22 pencils

wish i had done it, love the mayo execution...so pretty. well done to the team.

baanke Chauhan's picture
baanke Chauhan
88 pencils

nice ad

but as a consumer i feel for a small stain we have to use more (no quality in product)

smartfarooq's picture
smartfarooq
19 pencils

Mind blowing

I Love Adsoftheworld.com

Black.Rainbow.'s picture
Black.Rainbow.
162 pencils

superb. just a shame i spotted one shoulderless & headless player - bottom left, about 6 guys to the right, five guys up.

not too serious though!

des4graphic's picture
des4graphic
282 pencils

great one

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest

i love it. Trihan

Mongoose's picture
Mongoose
4981 pencils

excellent campaign

Make the logo Bigger and the black, Darker!

tchifi's picture
tchifi
164 pencils

Perfect ! This is a wonderful campaign.

thaistylez's picture
thaistylez
224 pencils

VERY FUNNY

LOVE IT !

Dreaming's picture
Dreaming
50 pencils

i think............message is really good n its convey easily.........mind blowing.........the ads is deserve gold...

Guest's picture
Guest

excellent

velle's picture
velle
1550 pencils

ideation: to show tide overpowering(adjective as trigger for ideas, so take your pick) stain, think figuratively - what/who overpower what/who n there ya go

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