Ultra Tide Stain Remover: Ketchup
Ketchup doesn't stand a chance
Tide 2x ultra
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
37 Comments
Bravo! Bravo! im impress with this visual impact! Gold!
funny that i find ketchup is not quite relevant to football players. try mud stains. that'll do.
i agree. that would make this campaign a notch better.
to a lot of us non-yanks both football and ketchup are typical U.S. american so i think there is a connection.
but mud stains would be nice, too.
great campaign, thumbs up!
great
Looks beautiful
Fail Harder.
I like this one the most because it's most obvious what the visual is made up of. I could tell it was football players more than the nights and the cops.
In that sense, I would say this one is the worst. I don't think you're supposed to be able to tell immediately what or who the characters are. I think they're supposed to be creating a texture that looks like fabric initially, then after looking at it for a while you're supposed to say, "Ohhh...they're football players!"
Agency : Saatchi & Saatchi New York
Country : United States of America
Creatives: Tony Granger (Chief Creative Officer)
Jan Jacobs (Executive Creative Director)
Leo Premutico (Executive Creative Director)
Audrey Huffenreuter (Creative Director)
Mark Voehringer (Art Director)
Jake Benjamin (Copywriter)
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Love it. F'ing great stuff, totally new take on a product that had seemed to have become stale.
this is awesome! definetely a cannes contender, definetely threatening for those competening in the same category...
yes, really nice work. I liked them all.(humble opinion)
awesome! brilliant!
BAh.. copycats.....
http://adsoftheworld.com/media/print/levis_idul_fitri
ideas....30 minutes nahi toh free.
But look how much better they made it :)
OH MY !! Increible, brillante!
WOW! Astonishing visual effect...
Amazing advertising. Another way to see the world. Gold.
Great!!!!!!
Just won grand prix. deservedly.
Spectacular! The whole campaign is just tremendous!
Jeff
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TopCreatives, the premier online community for creative pros.
Check out the close-ups: http://adsoftheworld.com/blog/ivan/2007/jun/20/cannes_lions_2007_press...
interesting.
all CGI images. not impressive.
http://adsoftheworld.com/media/print/levis_idul_fitri
wish i had done it, love the mayo execution...so pretty. well done to the team.
nice ad
but as a consumer i feel for a small stain we have to use more (no quality in product)
Mind blowing
I Love Adsoftheworld.com
superb. just a shame i spotted one shoulderless & headless player - bottom left, about 6 guys to the right, five guys up.
not too serious though!
great one
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\\Graphic in every where.... look around you!\\
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\\Graphic in every where.... look around you!\\
i love it. Trihan
excellent campaign
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Dont tell mum I work in advertising, she'll think I play piano in a whore-house
Perfect ! This is a wonderful campaign.
VERY FUNNY
LOVE IT !
i think............message is really good n its convey easily.........mind blowing.........the ads is deserve gold...
excellent
ideation: to show tide overpowering(adjective as trigger for ideas, so take your pick) stain, think figuratively - what/who overpower what/who n there ya go