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Ultra Tide Stain Remover: Ketchup

Ultra Tide Stain Remover: Ketchup
Your rating: None Average: 9 (25 votes)

Ketchup doesn't stand a chance
Tide 2x ultra

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Tony Granger
Executive Creative Directors: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

Comments

Kay's picture 161 pencils

Bravo! Bravo! im impress with this visual impact! Gold!

mrtalented's picture 2181 pencils

funny that i find ketchup is not quite relevant to football players. try mud stains. that'll do.

thirty6chambers's picture 1468 pencils

i agree. that would make this campaign a notch better.

addyhoch10's picture 2603 pencils

to a lot of us non-yanks both football and ketchup are typical U.S. american so i think there is a connection.
but mud stains would be nice, too.

great campaign, thumbs up!

V willy winkie's picture 311 pencils

This ad does not fit in the campaign if you look at the other
2 ads, namely knight and cops both symbols of defence, so with
that continuity something like guards would be apt.

dr_hasan's picture 14 pencils

great

drizae's picture 502 pencils

Looks beautiful

Fail Harder.

SurrealEndeavor's picture 56 pencils

I like this one the most because it's most obvious what the visual is made up of. I could tell it was football players more than the nights and the cops.

theredm's picture 252 pencils

In that sense, I would say this one is the worst. I don't think you're supposed to be able to tell immediately what or who the characters are. I think they're supposed to be creating a texture that looks like fabric initially, then after looking at it for a while you're supposed to say, "Ohhh...they're football players!"

DDBill's picture 120 pencils

Agency : Saatchi & Saatchi New York
Country : United States of America
Creatives: Tony Granger (Chief Creative Officer)
Jan Jacobs (Executive Creative Director)
Leo Premutico (Executive Creative Director)
Audrey Huffenreuter (Creative Director)
Mark Voehringer (Art Director)
Jake Benjamin (Copywriter)
Digital Artist: Aaron Padin
Art Buyer: Alli Taylor
Illustrator: Simon Danaher

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

drunk dave's picture 1060 pencils

Love it. F'ing great stuff, totally new take on a product that had seemed to have become stale.

twelve_noon's picture 590 pencils

this is awesome! definetely a cannes contender, definetely threatening for those competening in the same category...

Madhatter's picture 6 pencils

yes, really nice work. I liked them all.(humble opinion)

badhairday's picture 16 pencils

awesome! brilliant!

kalpesh78's picture 1224 pencils

BAh.. copycats.....
http://adsoftheworld.com/media/print/levis_idul_fitri

ideas....30 minutes nahi toh free.

drunk dave's picture 1060 pencils

But look how much better they made it :)

Besha's picture 299 pencils

OH MY !! Increible, brillante!

Beatboxer's picture 1523 pencils

WOW! Astonishing visual effect...

Estupendo76's picture 4 pencils

Amazing advertising. Another way to see the world. Gold.

deepual's picture 2 pencils

Great!!!!!!

slack's picture 18 pencils

Just won grand prix. deservedly.

TopJeff's picture 487 pencils

Spectacular! The whole campaign is just tremendous!

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

PP's picture 66 pencils

interesting.

mrtalented's picture 2181 pencils

all CGI images. not impressive.

ddbuks's picture 22 pencils

wish i had done it, love the mayo execution...so pretty. well done to the team.

baanke Chauhan's picture 61 pencils

nice ad

but as a consumer i feel for a small stain we have to use more (no quality in product)

smartfarooq's picture 14 pencils

Mind blowing

I Love Adsoftheworld.com

Black.Rainbow.'s picture 162 pencils

superb. just a shame i spotted one shoulderless & headless player - bottom left, about 6 guys to the right, five guys up.

not too serious though!

des4graphic's picture 282 pencils

great one

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\\Graphic in every where.... look around you!\\

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\\Graphic in every where.... look around you!\\

Guest's picture

i love it. Trihan

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