Tide: Don’t let your colours mix, Boyfriend

Don’t let your colours mix

Advertising Agency: Vitruvio Leo Burnett, Madrid, Spain
Executive Creative Director: Rafa Anton
Creative Director / Copywriter: Francisco Cassis
Art Director: Sergio Lobo
Via: theinspirationroom

15 comments

atb2005's picture
atb2005
13567 pencils

I love this campaign. It won silver at the 2010 Clio Awards.

pierrelastname's picture
pierrelastname
2869 pencils

I agreed with you.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I like the campaign but art is a bit unappealing to me. I know it's good design, I just find it a bit unappealing.

Gi_bo's picture
Gi_bo
1385 pencils

LOVE IT!!!

GiBo

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

funny. this is the best from those 3

Life is a joke. Laugh.

TommyO's picture
TommyO
1866 pencils

Great series!

Geimima's picture
Geimima
815 pencils

yes it is

life is a playground

Guest's picture
Guest

Art is "inspired" by Gary Larson's cartoons.

dadada's picture
dadada
1720 pencils

sorry but i don't like this campaign :(

Everybody is creative, be yourself.

CommandZ's picture
CommandZ
2486 pencils

Priceless. And yes the art is very Far Side.

Guest's picture
Guest

Am I the only one seeing the potential for racist undertones in these ads? I personally don't think that way, but I'm surprised no one was brought that up yet.

Love the art and overall concept though.

quokkies's picture
quokkies
253 pencils

Nice, meaningfull

Guest's picture
Guest

I think this pretty much gives a new spin on what colour migration and relationship problems have in common... both involve mixing when you don't want it to be. Overall, a light-hearted take on the lighter side of relationship problems - and a humorous approach to the issue of pigment migration in laundry.

~RabidLeroy

sandipkayal's picture
sandipkayal
270 pencils

what a campaign...but last one is ???

a CREATIVE drop

velle's picture
velle
1550 pencils

Incest?

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