Tide Detergent Powder: School

Whites like nothing happened.

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani

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6 comments

monoliz's picture
monoliz
1326 pencils

either acting is bad or i just don't get it.

mercedes's picture
mercedes
181 pencils

More proof that Cannes Lions is the celebration of mediocrity. Just in case you guys aren't aware, this piece of ---- won a bronze at Cannes this year.

ahit60's picture
ahit60
24 pencils

What's there not to get? But yeah, a Bronze Lion?!

certaintly's picture
certaintly
4056 pencils

kinda superficial, but it definitely made me laugh.
i like.

kleenex's picture
kleenex
30008 pencils

idea is good.

sunilcreates's picture
sunilcreates
166 pencils

tide will wash only white cloth ?

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