Tide Coldwater: Wrigley field
If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.
Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes
13 comments
Love the art direction. Idea is so so.
http://www.reinhardkrug.de/
The idea is in the execution.
Desi
www.DesiCreative.com
love the execution. love the idea. pretty fresh if you ask me.
great.
ideas....30 minutes nahi toh free.
And for this category? This is great work.
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brandon
www.brandonknowlden.com
agree with brandon, for this category it's really great stuff
The art direction... the product... the dividend
great execution.
Wow, I'm going to save a whole lot of energy this year by using this product!
Writing is a bit clunky.
nice.
nice concept, art direction is nice also, a bit like those old construction plan. but the text written perhaps could be more interesting way.
but at least, i like how they visualise the idea of one by one, build something big.
http://jennywhx.blogspot.com jwhx:Visionary
A lot to read, nonetheless pretty awesome.
Mark Voehringer. the art is too good.
cheers
i disagree with all these "copy is so so" comments. i feel its short and still manages to get a great deal of info across. plus the tag 'save loads of energy' is outstanding!!
needless to say the art direction in this one is great..my only complaint would be that its out of scale.
www.ashlandic.com
Art directions great. Copy is solid. But let's face it, the idea is nothing more than another of those 'lets build something out of the product' ideas. So, for me, it's all a bit of a beautiful, expensive wank.
Having said that, I'm sure the big names associated with it won't hurt its chances come award season.