Tide Coldwater: Wrigley field

If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.

Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

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13 comments

popdistortion's picture
popdistortion
1594 pencils

Love the art direction. Idea is so so.

Desi's picture
Desi
1052 pencils

The idea is in the execution.

kalpesh78's picture
kalpesh78
2580 pencils

love the execution. love the idea. pretty fresh if you ask me.
great.

ideas....30 minutes nahi toh free.

bknowlden's picture
bknowlden
3647 pencils

And for this category? This is great work.

addyhoch10's picture
addyhoch10
2592 pencils

agree with brandon, for this category it's really great stuff

weighter's picture
weighter
744 pencils

The art direction... the product... the dividend

great execution.

Wow, I'm going to save a whole lot of energy this year by using this product!

squirrely's picture
squirrely
316 pencils

Writing is a bit clunky.

act's picture
act
535 pencils

nice.

jennywhx's picture
jennywhx
1142 pencils

nice concept, art direction is nice also, a bit like those old construction plan. but the text written perhaps could be more interesting way.
but at least, i like how they visualise the idea of one by one, build something big.

PeteHH's picture
PeteHH
202 pencils

A lot to read, nonetheless pretty awesome.

Creativepepper06's picture
Creativepepper06
8 pencils

Mark Voehringer. the art is too good.

cheers

the_ashlands's picture
the_ashlands
1394 pencils

i disagree with all these "copy is so so" comments. i feel its short and still manages to get a great deal of info across. plus the tag 'save loads of energy' is outstanding!!

needless to say the art direction in this one is great..my only complaint would be that its out of scale.

slim's picture
slim
1047 pencils

Art directions great. Copy is solid. But let's face it, the idea is nothing more than another of those 'lets build something out of the product' ideas. So, for me, it's all a bit of a beautiful, expensive wank.

Having said that, I'm sure the big names associated with it won't hurt its chances come award season.

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