Tide Coldwater: Empire State Building

If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

11 comments

kc_brock's picture
kc_brock
703 pencils

unbelievable art direction. perfect execution.
it's great to see stuff like this for laundry detergent.

rd

ivan's picture
ivan

Great product too! Wish more companies were thinking this way.

Ivan Raszl, admin of AotW

act's picture
act
535 pencils

fresh strategy, idea, art direction. nice. this is the best one.

thinkFRESHdesign's picture
thinkFRESHdesign
242 pencils

beautiful art direction. ad copy is longish.

original doodles + creative sweat = thinkingfresh.ca

Luna Lovegood's picture
Luna Lovegood
12 pencils

Though it was longish, I think it was worth it ;)

jennywhx's picture
jennywhx
1142 pencils

yes, beautiful art direction.
but why don't take away the human figure.......

Guest's picture
Guest

to give to building a scale

drizae's picture
drizae
503 pencils

Though line is a little clunky, it's great thinking for laundry detergent. Cool!

Fail Harder.

walkingbuddha's picture
walkingbuddha
188 pencils

Very nice.

-------------
http://www.benpearce.net

kandi's picture
kandi
204 pencils

Great insight! Really brilliant strategy.

pindaro's picture
pindaro
526 pencils

niiiicie

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments