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Tide Coldwater: Empire State Building

Tide Coldwater: Empire State Building
Your rating: None Average: 8.6 (8 votes)

If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

11 Comments

kc_brock's picture 705 pencils
kc_brock | Sat, 2007-01-06 23:41

unbelievable art direction. perfect execution.
it's great to see stuff like this for laundry detergent.

rd

ivan's picture
ivan | Sun, 2007-01-07 00:45

Great product too! Wish more companies were thinking this way.

act's picture 535 pencils
act | Sun, 2007-01-07 09:35

fresh strategy, idea, art direction. nice. this is the best one.

thinkFRESHdesign's picture 246 pencils
thinkFRESHdesign | Sun, 2007-01-07 09:41

beautiful art direction. ad copy is longish.

original doodles + creative sweat = thinkingfresh.ca

Luna Lovegood's picture 14 pencils
Luna Lovegood | Fri, 2007-01-12 02:12

Though it was longish, I think it was worth it ;)

"Wit beyond measure is man's greatest treasure..."

jennywhx's picture 1144 pencils
jennywhx | Sun, 2007-01-07 14:18

yes, beautiful art direction.
but why don't take away the human figure.......

http://jennywhx.blogspot.com jwhx:Visionary

Guest's picture
Guest | Wed, 2010-10-27 10:03

to give to building a scale

drizae's picture 508 pencils
drizae | Sun, 2007-01-07 23:59

Though line is a little clunky, it's great thinking for laundry detergent. Cool!

Fail Harder.

walkingbuddha's picture 190 pencils
walkingbuddha | Mon, 2007-01-08 06:18

Very nice.

-------------
http://www.benpearce.net

kandi's picture 204 pencils
kandi | Mon, 2007-01-08 12:28

Great insight! Really brilliant strategy.

pindaro's picture 538 pencils
pindaro | Mon, 2007-01-08 19:05

niiiicie

www.pindaro.info

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