Tide Coldwater: Empire State Building
If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.
Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes
11 Comments
unbelievable art direction. perfect execution.
it's great to see stuff like this for laundry detergent.
rd
Great product too! Wish more companies were thinking this way.
fresh strategy, idea, art direction. nice. this is the best one.
beautiful art direction. ad copy is longish.
original doodles + creative sweat = thinkingfresh.ca
Though it was longish, I think it was worth it ;)
"Wit beyond measure is man's greatest treasure..."
yes, beautiful art direction.
but why don't take away the human figure.......
http://jennywhx.blogspot.com jwhx:Visionary
to give to building a scale
Though line is a little clunky, it's great thinking for laundry detergent. Cool!
Fail Harder.
Very nice.
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http://www.benpearce.net
Great insight! Really brilliant strategy.
niiiicie
www.pindaro.info