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Comments (22)

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Highest Rated

Frits Harkema's picture
Frits Harkema
Activity Score 713

In my country there's a saying: If it isn't brown, it isn't coca cola.

mrtalented's picture
mrtalented
Activity Score 2171

done by O&M thailand more 10 years ago, bronze lion campaign. same visual for water purifier.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

What is Tide?

We're going to need more lube.

ahpitt's picture
ahpitt
Activity Score 342

Tide is a detergent. :)

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

In that case this works!

We're going to need more lube.

ahpitt's picture
ahpitt
Activity Score 342

Detergent with bleaching function?

Copydog's picture
Copydog
Activity Score 129

If I use Tide, I get schnaps instead of a Coke.

raulraul57's picture
raulraul57
Activity Score 4

I like it!It's cool!

raulraul57's picture
raulraul57
Activity Score 4

Tide is a detergent for washing Clothes!
I guess the author's purpose is to Stress Tide's function!

ChuckNorris's picture
ChuckNorris
Activity Score 834

Done a billion times, sorry.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

biabitch's picture
biabitch
Activity Score 298

by saatchi manila and o&m thailand

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

See ChuckNorris, that's all you have to say.

We're going to need more lube.

Mezooo's picture
Mezooo
Activity Score 174

ok let'S guess the ad is in magazine, so i browse in the mag,
see the product: Coca Cola... and go on browsing with the wrong information

there is a great chance that ads like this deliver the wrong information...
Coca Cola is a very strong brand... i see the bottle the coke logo and move on
with the belief, that it was a ad for coke...

very bad!

Tincho's picture
Tincho
Activity Score 1093

The idea is that you wont go on because you will see that there is something wrong with the product. Thats why they used well known brands.

It looks like "done idea", but I like it anyway.

Shanty Mathew's picture
Shanty Mathew
Activity Score 130

Ok. Who do you think will sue their pants off first?

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

sylvia's picture
sylvia
Activity Score 2

I believe the ad was meant to stress the cleaning strength of the detergent. It just needed a good copy.

freddy's picture
freddy
Activity Score 18

been done so many times...

NatalieM's picture
NatalieM
Activity Score 1685

I like that you are trying to use a different mechanism than a stain. However, the use of a second brand causes the viewer to go through more processing steps, which in effect might divert their attention from the ad altogether. Keep thinking.

desailly's picture
desailly
Activity Score 470

So if you take the colouring out of the Coke, that makes it "clean"?

Weird.

purplerodent's picture
purplerodent
Activity Score 123

Mindhunter: blahhhhhhhhhh advertising you got to hate it to lovee it

Mindhunter

paulcoetzer's picture
paulcoetzer
Activity Score 20

"With Tide all my clothes come out beautifully white. Even the black ones."

Frits Harkema's picture
Frits Harkema
Activity Score 713

In my country there's a saying: If it isn't brown, it isn't coca cola.

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