ok let'S guess the ad is in magazine, so i browse in the mag,
see the product: Coca Cola... and go on browsing with the wrong information
there is a great chance that ads like this deliver the wrong information...
Coca Cola is a very strong brand... i see the bottle the coke logo and move on
with the belief, that it was a ad for coke...
I like that you are trying to use a different mechanism than a stain. However, the use of a second brand causes the viewer to go through more processing steps, which in effect might divert their attention from the ad altogether. Keep thinking.
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done by O&M thailand more 10 years ago, bronze lion campaign. same visual for water purifier.
What is Tide?
Tide is a detergent. :)
In that case this works!
Detergent with bleaching function?
If I use Tide, I get schnaps instead of a Coke.
I like it!It's cool!
Tide is a detergent for washing Clothes!
I guess the author's purpose is to Stress Tide's function!
Done a billion times, sorry.
Saying 'done' without saying where, has been done to death.
by saatchi manila and o&m thailand
See ChuckNorris, that's all you have to say.
ok let'S guess the ad is in magazine, so i browse in the mag,
see the product: Coca Cola... and go on browsing with the wrong information
there is a great chance that ads like this deliver the wrong information...
Coca Cola is a very strong brand... i see the bottle the coke logo and move on
with the belief, that it was a ad for coke...
very bad!
The idea is that you wont go on because you will see that there is something wrong with the product. Thats why they used well known brands.
It looks like "done idea", but I like it anyway.
Ok. Who do you think will sue their pants off first?
"Advertising sucks... ever so gently."
I believe the ad was meant to stress the cleaning strength of the detergent. It just needed a good copy.
been done so many times...
I like that you are trying to use a different mechanism than a stain. However, the use of a second brand causes the viewer to go through more processing steps, which in effect might divert their attention from the ad altogether. Keep thinking.
-Natalie
www.topolewski.net
So if you take the colouring out of the Coke, that makes it "clean"?
Weird.
Mindhunter: blahhhhhhhhhh advertising you got to hate it to lovee it
"With Tide all my clothes come out beautifully white. Even the black ones."
In my country there's a saying: If it isn't brown, it isn't coca cola.