Tide: Coke

Advertising Agency: Raynet O&M LiaoNing, China
Art Director / Photographer: Jin Shangkui
Copywriter: Li Bing

Related videos by Shutterstock

22 comments

mrtalented's picture
mrtalented
2175 pencils

done by O&M thailand more 10 years ago, bronze lion campaign. same visual for water purifier.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

What is Tide?

We're going to need more lube.

ahpitt's picture
ahpitt
342 pencils

Tide is a detergent. :)

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

In that case this works!

We're going to need more lube.

ahpitt's picture
ahpitt
342 pencils

Detergent with bleaching function?

Copydog's picture
Copydog
129 pencils

If I use Tide, I get schnaps instead of a Coke.

raulraul57's picture
raulraul57
4 pencils

I like it!It's cool!

raulraul57's picture
raulraul57
4 pencils

Tide is a detergent for washing Clothes!
I guess the author's purpose is to Stress Tide's function!

ChuckNorris's picture
ChuckNorris
834 pencils

Done a billion times, sorry.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

biabitch's picture
biabitch
298 pencils

by saatchi manila and o&m thailand

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

See ChuckNorris, that's all you have to say.

We're going to need more lube.

Mezooo's picture
Mezooo
174 pencils

ok let'S guess the ad is in magazine, so i browse in the mag,
see the product: Coca Cola... and go on browsing with the wrong information

there is a great chance that ads like this deliver the wrong information...
Coca Cola is a very strong brand... i see the bottle the coke logo and move on
with the belief, that it was a ad for coke...

very bad!

Tincho's picture
Tincho
1093 pencils

The idea is that you wont go on because you will see that there is something wrong with the product. Thats why they used well known brands.

It looks like "done idea", but I like it anyway.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Ok. Who do you think will sue their pants off first?

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

sylvia's picture
sylvia
2 pencils

I believe the ad was meant to stress the cleaning strength of the detergent. It just needed a good copy.

freddy's picture
freddy
18 pencils

been done so many times...

NatalieM's picture
NatalieM
1687 pencils

I like that you are trying to use a different mechanism than a stain. However, the use of a second brand causes the viewer to go through more processing steps, which in effect might divert their attention from the ad altogether. Keep thinking.

desailly's picture
desailly
470 pencils

So if you take the colouring out of the Coke, that makes it "clean"?

Weird.

purplerodent's picture
purplerodent
123 pencils

Mindhunter: blahhhhhhhhhh advertising you got to hate it to lovee it

Mindhunter

paulcoetzer's picture
paulcoetzer
20 pencils

"With Tide all my clothes come out beautifully white. Even the black ones."

Frits Harkema's picture
Frits Harkema
713 pencils

In my country there's a saying: If it isn't brown, it isn't coca cola.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments