Tide: Clothes inside out, 5

Clothes inside out. A style that starts when you get stained and ends when you use Tide.

Advertising Agency: Conill Saatchi & Saatchi, USA
Creative Director: Pablo Buffagni
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Chino Zavalía
Retoucher: Sebastián Cúneo
Photography Studio: Mondophoto
Published: March 2009

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15 comments

Gualcor's picture
Gualcor
972 pencils

Great insight, but that actually happens more often with underwear... lol

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Olafski001's picture
Olafski001
1195 pencils

nice idea but the visual and the logo would have been enough
the whole 'style' thing is to much
imo

Guest's picture
Guest

That line is weak tea.

Guest's picture
Guest

But aren't difficult stains visible from both sides? Besides, how dirty can someone be to prefer using reversed clothing than washing it hahaha. Is it really a fashion nowadays?

Guest's picture
Guest

interesting insight, but the ad itself is bad. Feels like a good strategy wasted.

Guest's picture
Guest

Amazing campaign for laundry category.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I actually know people who show up at work like this!! : (

Shells's picture
Shells
49 pencils

That's so wrong Gualcor :D
Not crazy about the idea at all though

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

I think its a very good idea. Different, not the same "smart" idea for this kind of products. I like it.

Guest's picture
Guest

I really like the visual.. but they could have spent just a little more time on the tagline to make it flow better. Otherwise pretty great!

chinaski's picture
chinaski
951 pencils

a long time ago in a galaxy far far away...

Guest's picture
Guest

there are better ways to trash the brief,this is fair anyway.

theanc's picture
theanc
2778 pencils

Poor thinking.

AXAY555's picture
AXAY555
578 pencils

they should have targetted fading of color rather than stains.. coz when color fades from outside inside it still looks good.

opi's picture
opi
48 pencils

in reallty its not happen.......
sorry

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