Tide: Clothes inside out, 4
Clothes inside out. A style that starts when you get stained and ends when you use Tide.
Advertising Agency: Conill Saatchi & Saatchi, USA
Creative Director: Pablo Buffagni
Art Director: Matías Aubi
Copywriter: Ariel Dress
Photographer: Chino Zavalía
Retoucher: Sebastián Cúneo
Photography Studio: Mondophoto
Published: March 2009


5 comments
the idea is good and the photo looks good
there've been much better work for this client from saatchi nyc. its solid work. idea is a bit far fetched.
I would guess that the stain affects the whole fabric (not only on the outside). And the Campers were borrowed from a creative, eh?
I just got it!
http://www.youtube.com/watch?v=toppxRxqQQk
Good ad for Campers shoes :-)
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