Advertising Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan, Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss
Published: January 2010
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37 Comments
Is the product really a pen that cleans? Otherwise it would be misleading. If it is really a pen, quite smart product with a smart ad I'd say!
http://jackmancer.com/
http://twitter.com/jackmancer/
Yes, it really is a pen. Some previous ads for the same product for reference:
http://adsoftheworld.com/media/print/tide_to_go_pen
http://adsoftheworld.com/media/print/tide_to_go_stain_removal_pen_2_99
A few months ago published tide a spot http://adsoftheworld.com/media/tv/tide_to_go_give_up_pants
Simple and great.
What hath God wrought
haha this is just great, i love this one and the previews they made
http://unbarquito.com/
smart.
Liiiike
Will Think for Salary
smart
i thought granger left saatchi... why are they still doing scam?
what a sexy product!
niiace!
i like it. smart
simple and clear. Nothing stunning, however.
If they had made it an activation idea, it wud hv been the best. and if it wudnt work in real, then the message is fake.But really nice idea
Nice nice..
love it
It's weird, I saw this print in the shortlist at Cannes 2009 !!!!
Outdoor Lions 2009
Shortlist
Household: Cleaning Products
CHECK MARKS
PROCTER & GAMBLE
TIDE TO GO
SAATCHI & SAATCHI
USA
WTF ?
Refreshing. Something smart in a cleaning product ad.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Maybe it was a scam candidate in 2009 and got really published in 2010 :P
Anyway, this is fcking awesome, smart & works for the customers too.
Amazing stuff!!!
shahid
Love it.
I did see this a year or two ago, what up with that?
2009-Outdoor, 2010 print. No scam. Jeez.
The product is the start
simple but not attractive
Excellent.. how smart is this!!
Super work.
Brilliant
Clear, creative and alluring. The best ads really are the simplest ones.
It's a great print ad!
And I am sure that it is not a pen...anyone?
http://www.truekolor.net/tag/print-ads/
I am sure it's a pen.
Muy bueno
it is similar to an old detergent ad (saw it in 'Ogilvy On Advertising' book)... that ad headlines read "How to remove stains..." and the body copy describes how to remove different types of strains under the visuals of the strains..
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
I'll have some of whatever the last guy is smoking.
Ad is terrific.
Perfect!
Loved the product..
http://isitamoonoraballoon.blogspot.com