Tide: Checkmarks

Tide: Checkmarks
Average: 9 (117 votes)

Advertising Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan, Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss
Published: January 2010

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39 comments

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanSunday, October 24, 2010 - 14:34

Is the product really a pen that cleans? Otherwise it would be misleading. If it is really a pen, quite smart product with a smart ad I'd say!

http://jackmancer.com/
http://twitter.com/jackmancer/

ivan's picture
ivanSunday, October 24, 2010 - 14:50

Yes, it really is a pen. Some previous ads for the same product for reference:
http://adsoftheworld.com/media/print/tide_to_go_pen
http://adsoftheworld.com/media/print/tide_to_go_stain_removal_pen_2_99

Ivan Raszl, admin of AotW

Guest's picture
GuestSunday, October 24, 2010 - 14:53

A few months ago published tide a spot http://adsoftheworld.com/media/tv/tide_to_go_give_up_pants

morse's picture
11501 pencils
morseSunday, October 24, 2010 - 15:56

Simple and great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ElCaza89's picture
312 pencils
ElCaza89Sunday, October 24, 2010 - 16:39

haha this is just great, i love this one and the previews they made

http://unbarquito.com.ar/

krautland's picture
3241 pencils
krautlandSunday, October 24, 2010 - 17:16

smart.

Roger Keynes's picture
5405 pencils
Roger KeynesSunday, October 24, 2010 - 17:53

Liiiike

Will Think for Salary

Guest's picture
GuestSunday, October 24, 2010 - 19:16

smart

Guest's picture
GuestSunday, October 24, 2010 - 20:04

i thought granger left saatchi... why are they still doing scam?

Guest's picture
GuestMonday, October 25, 2010 - 00:51

what a sexy product!

Girlfireice's picture
256 pencils
GirlfireiceMonday, October 25, 2010 - 02:22

niiace!

rajesh_keyaar's picture
236 pencils
rajesh_keyaarMonday, October 25, 2010 - 02:57

i like it. smart

talkingisfree's picture
2125 pencils
talkingisfreeMonday, October 25, 2010 - 03:39

simple and clear. Nothing stunning, however.

whitewhite's picture
253 pencils
whitewhiteMonday, October 25, 2010 - 03:51

If they had made it an activation idea, it wud hv been the best. and if it wudnt work in real, then the message is fake.But really nice idea

DBB's picture
1225 pencils
DBBMonday, October 25, 2010 - 04:20

Nice nice..

ronstr's picture
130 pencils
ronstrMonday, October 25, 2010 - 04:51

love it

Guest's picture
GuestMonday, October 25, 2010 - 05:00

It's weird, I saw this print in the shortlist at Cannes 2009 !!!!

Guest's picture
GuestMonday, October 25, 2010 - 05:34

Outdoor Lions 2009
Shortlist
Household: Cleaning Products
CHECK MARKS
PROCTER & GAMBLE
TIDE TO GO
SAATCHI & SAATCHI
USA

WTF ?

Billoughsby's picture
5103 pencils
BilloughsbyMonday, October 25, 2010 - 07:26

Refreshing. Something smart in a cleaning product ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
5009 pencils
DzsoiMonday, October 25, 2010 - 07:45

Maybe it was a scam candidate in 2009 and got really published in 2010 :P
Anyway, this is fcking awesome, smart & works for the customers too.

shahidali's picture
4056 pencils
shahidaliMonday, October 25, 2010 - 08:31

Amazing stuff!!!

shahid

Colish's picture
146 pencils
ColishMonday, October 25, 2010 - 12:27

Love it.

Guest's picture
GuestMonday, October 25, 2010 - 13:37

I did see this a year or two ago, what up with that?

Guest's picture
GuestMonday, October 25, 2010 - 14:07

2009-Outdoor, 2010 print. No scam. Jeez.

Guest's picture
GuestMonday, October 25, 2010 - 15:30

The product is the start

Michaelsmagic's picture
261 pencils
MichaelsmagicTuesday, October 26, 2010 - 05:46

simple but not attractive

Ameya's picture
42 pencils
AmeyaTuesday, October 26, 2010 - 11:12

Excellent.. how smart is this!!

Anne's picture
460 pencils
AnneTuesday, October 26, 2010 - 12:53

Super work.

vagdz's picture
205 pencils
vagdzTuesday, October 26, 2010 - 14:40

Brilliant

sitosta's picture
46 pencils
sitostaTuesday, October 26, 2010 - 21:29

Clear, creative and alluring. The best ads really are the simplest ones.

Guest's picture
GuestWednesday, October 27, 2010 - 10:57

It's a great print ad!
And I am sure that it is not a pen...anyone?

http://www.truekolor.net/tag/print-ads/

Dzsoi's picture
5009 pencils
DzsoiThursday, October 28, 2010 - 04:08

I am sure it's a pen.

Guest's picture
GuestThursday, October 28, 2010 - 08:05

Muy bueno

JCSaiKrishna's picture
733 pencils
JCSaiKrishnaSunday, October 31, 2010 - 04:06

it is similar to an old detergent ad (saw it in 'Ogilvy On Advertising' book)... that ad headlines read "How to remove stains..." and the body copy describes how to remove different types of strains under the visuals of the strains..

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture
GuestSunday, October 31, 2010 - 18:55

I'll have some of whatever the last guy is smoking.
Ad is terrific.

Guest's picture
GuestSunday, November 7, 2010 - 16:03

Perfect!

Abhishek Parikh's picture
568 pencils
Abhishek ParikhFriday, February 24, 2012 - 05:30

Loved the product..

http://isitamoonoraballoon.blogspot.com

mareanx's picture
175 pencils
mareanxTuesday, June 19, 2012 - 04:23

Simple and effective ad.

peterklaus's picture
110 pencils
peterklausFriday, June 22, 2012 - 02:30

Simple and great.