Tide: Checkmarks

Advertising Agency: Saatchi & Saatchi New York NY, USA
Creative Directors: Maru Kopelowicz, Michael Vaughan, Neil Levin
Art Director: Michael Vaughan
Copywriter: Neil Levin
Photographer: Mark Weiss
Published: January 2010

Related videos by Shutterstock

39 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Is the product really a pen that cleans? Otherwise it would be misleading. If it is really a pen, quite smart product with a smart ad I'd say!

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

A few months ago published tide a spot http://adsoftheworld.com/media/tv/tide_to_go_give_up_pants

morse's picture
morse
14994 pencils

Simple and great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ElCaza89's picture
ElCaza89
315 pencils

haha this is just great, i love this one and the previews they made

krautland's picture
krautland
3204 pencils

smart.

Roger Keynes's picture
Roger Keynes
5497 pencils

Liiiike

Will Think for Salary

Guest's picture
Guest

smart

Guest's picture
Guest

i thought granger left saatchi... why are they still doing scam?

Guest's picture
Guest

what a sexy product!

Girlfireice's picture
Girlfireice
254 pencils

niiace!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

i like it. smart

talkingisfree's picture
talkingisfree
2565 pencils

simple and clear. Nothing stunning, however.

whitewhite's picture
whitewhite
253 pencils

If they had made it an activation idea, it wud hv been the best. and if it wudnt work in real, then the message is fake.But really nice idea

DBB's picture
DBB
1211 pencils

Nice nice..

ronstr's picture
ronstr
140 pencils

love it

Guest's picture
Guest

It's weird, I saw this print in the shortlist at Cannes 2009 !!!!

Guest's picture
Guest

Outdoor Lions 2009
Shortlist
Household: Cleaning Products
CHECK MARKS
PROCTER & GAMBLE
TIDE TO GO
SAATCHI & SAATCHI
USA

WTF ?

Billoughsby's picture
Billoughsby
5091 pencils

Refreshing. Something smart in a cleaning product ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
5268 pencils

Maybe it was a scam candidate in 2009 and got really published in 2010 :P
Anyway, this is fcking awesome, smart & works for the customers too.

shahidali's picture
shahidali
4063 pencils

Amazing stuff!!!

shahid

Colish's picture
Colish
146 pencils

Love it.

Guest's picture
Guest

I did see this a year or two ago, what up with that?

Guest's picture
Guest

2009-Outdoor, 2010 print. No scam. Jeez.

Guest's picture
Guest

The product is the start

Michaelsmagic's picture
Michaelsmagic
261 pencils

simple but not attractive

Ameya's picture
Ameya
42 pencils

Excellent.. how smart is this!!

Anne's picture
Anne
506 pencils

Super work.

vagdz's picture
vagdz
245 pencils

Brilliant

sitosta's picture
sitosta
42 pencils

Clear, creative and alluring. The best ads really are the simplest ones.

Guest's picture
Guest

It's a great print ad!
And I am sure that it is not a pen...anyone?

http://www.truekolor.net/tag/print-ads/

Dzsoi's picture
Dzsoi
5268 pencils

I am sure it's a pen.

Guest's picture
Guest

Muy bueno

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

it is similar to an old detergent ad (saw it in 'Ogilvy On Advertising' book)... that ad headlines read "How to remove stains..." and the body copy describes how to remove different types of strains under the visuals of the strains..

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Guest's picture
Guest

I'll have some of whatever the last guy is smoking.
Ad is terrific.

Guest's picture
Guest

Perfect!

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Loved the product..

mareanx's picture
mareanx
185 pencils

Simple and effective ad.

peterklaus's picture
peterklaus
108 pencils

Simple and great.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments