Tide Bleach: Trousers

For a brighter wash.

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Wendy Chan
Copywriter: Arthur Tsang
Advertiser's Supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account Supervisors: Ann Jingco, Pully Chau
Art Directors: Ng Fan, Wang Zong Liang, Huang Yan Jun
Photographer: Gao Shi Yuan
Retouching: Guo Jin Xing, James Chan


ommaney's picture
2 pencils

The most amazing thing about this series of ads is it's hardly be done outside China, because not much retouchers will take this DIE HARD project.

Guest's picture

not so impressive

Guest's picture

Could somebody please explain this?

indrek's picture
163 pencils

Could somebody please explain this?

Edit: oh, i get it

chamindarathnayake's picture
379 pencils

I like this very much nice retouching work...

Chaminda Rathnayake

Guest's picture

You gotta be shittin' me. Fuck retouching -- where is the idea? Brighter wash and they show light bulbs? Get the fuck outta here!!!

Guest's picture

I agree... what idiot creative brief decided that this was the best idea for "brighter". "hey, guys, lets throw out all these good ideas we came up with after the first stupid idea, and just go with that." "Good idea boss!" guuu..

Guest's picture

Not that great along with most of the print at Cannes this year.

Guest's picture

It's funny (not in a hahaha way but a pathetic.) The best work in the world gets sent to Cannes. It's judged by the very best creatives on the planet. Just having a finalist or shortlist is pretty darn amazing. Yet work that wins is still not good enough for 90% of this sites followers. Like you all know better than the judges.

Guest's picture

I'm with you. I think that is mostly because this site is student oriented. It is a good ad resource but if you waste time going through the comments you are gonna want to kill them all. They don't know what they're saying and don't have any background in the advertising industry whatsoever.

matks's picture
476 pencils

Funny, you're going through the site yourself, reading and posting comments.

Guest's picture

well, not everything that gets awarded in CAnnes deserves to get awarded. there's a lot of politics involved, you know.

from awarding to picking the jury.

if I were you (but thank god I'm not) I wouldn't think that Cannes is about 'world best creatives'. far from it.

Guest's picture

idea: boring to death.

execution: pretty cool.

Emran Hayat's picture
Emran Hayat
832 pencils

seemz a hard work here

Creativity is a natural extension of our enthusiasm

voltus's picture
18 pencils

good one!

Bob08's picture
749 pencils

Why a bright trousers ?

Guest's picture

Visual is farrrr to big

Eijaz's picture
3 pencils
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