Tide Bleach: Trousers
For a brighter wash.
Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Wendy Chan
Copywriter: Arthur Tsang
Advertiser's Supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account Supervisors: Ann Jingco, Pully Chau
Art Directors: Ng Fan, Wang Zong Liang, Huang Yan Jun
Photographer: Gao Shi Yuan
Retouching: Guo Jin Xing, James Chan
18 Comments
The most amazing thing about this series of ads is it's hardly be done outside China, because not much retouchers will take this DIE HARD project.
not so impressive
Could somebody please explain this?
Could somebody please explain this?
Edit: oh, i get it
I like this very much nice retouching work...
Chaminda Rathnayake
You gotta be shittin' me. Fuck retouching -- where is the idea? Brighter wash and they show light bulbs? Get the fuck outta here!!!
I agree... what idiot creative brief decided that this was the best idea for "brighter". "hey, guys, lets throw out all these good ideas we came up with after the first stupid idea, and just go with that." "Good idea boss!" guuu..
Not that great along with most of the print at Cannes this year.
It's funny (not in a hahaha way but a pathetic.) The best work in the world gets sent to Cannes. It's judged by the very best creatives on the planet. Just having a finalist or shortlist is pretty darn amazing. Yet work that wins is still not good enough for 90% of this sites followers. Like you all know better than the judges.
I'm with you. I think that is mostly because this site is student oriented. It is a good ad resource but if you waste time going through the comments you are gonna want to kill them all. They don't know what they're saying and don't have any background in the advertising industry whatsoever.
Funny, you're going through the site yourself, reading and posting comments.
well, not everything that gets awarded in CAnnes deserves to get awarded. there's a lot of politics involved, you know.
from awarding to picking the jury.
if I were you (but thank god I'm not) I wouldn't think that Cannes is about 'world best creatives'. far from it.
idea: boring to death.
execution: pretty cool.
seemz a hard work here
Creativity is a natural extension of our enthusiasm
good one!
Why a bright trousers ?
Visual is farrrr to big
same idea with this ad :
http://adsoftheworld.com/media/print/levis_idul_fitri