Tide Bleach: Shirt
For a brighter wash.
Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Wendy Chan
Copywriter: Arthur Tsang
Advertiser's Supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account Supervisors: Ann Jingco, Pully Chau
Art Directors: Ng Fan, Wang Zong Liang, Huang Yan Jun
Photographer: Gao Shi Yuan
Retouching: Guo Jin Xing, James Chan


12 Comments
g8 idea!!!
brilliant execution!
Pun intended?
The most amazing thing about this series of ads can hardly be done outside China, because not must retouchers will take this DIE HARD job.
what the f**k are u 1st and 2nd guys talking about?obviously fake
No duh its fake, What you think they make t-shirts out of florescent light bulbs?
what that?
tell me or i gonna kick u ass hole
i dont understand...
please tell me about this fckin image..
idont see the idea
Gosh! Day by day, execution is becoming the idea.
yes, now any idea is judged by its execution
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~ Quite obviously, I have gathered no moss ! ~
chatta box
can tide do that make me glow in the dark ???pssshh