Tide Bleach: Shirt

For a brighter wash.

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officers: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Directors: Wendy Chan
Copywriter: Arthur Tsang
Advertiser's Supervisors: Kevin Crociata, Suzanne Watson, Mark Christenson
Account Supervisors: Ann Jingco, Pully Chau
Art Directors: Ng Fan, Wang Zong Liang, Huang Yan Jun
Photographer: Gao Shi Yuan
Retouching: Guo Jin Xing, James Chan

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12 comments

Guest's picture
Guest

g8 idea!!!

Guest's picture
Guest

brilliant execution!

Guest's picture
Guest

Pun intended?

Guest's picture
Guest

The most amazing thing about this series of ads can hardly be done outside China, because not must retouchers will take this DIE HARD job.

she_kai's picture
she_kai
221 pencils

what the f**k are u 1st and 2nd guys talking about?obviously fake

Guest's picture
Guest

No duh its fake, What you think they make t-shirts out of florescent light bulbs?

Guest's picture
Guest

what that?
tell me or i gonna kick u ass hole

Guest's picture
Guest

i dont understand...
please tell me about this fckin image..
idont see the idea

Guest's picture
Guest

Gosh! Day by day, execution is becoming the idea.

rolling.stone's picture
rolling.stone
2740 pencils

yes, now any idea is judged by its execution

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~ Quite obviously, I have gathered no moss ! ~

InnerVision's picture
InnerVision
14 pencils

chatta box

InnerVision's picture
InnerVision
14 pencils

can tide do that make me glow in the dark ???pssshh

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