Tide: Angels, 3

Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Illustrator: 7th Sense
Photographer: Chino Zabalía
Other additional credits: MondoPhoto

15 comments

wkanaan's picture
wkanaan
483 pencils

Love the art direction and craft. Its a very subtle take on the idea "lifts stains up". Breathtaking for me :)

Eightball's picture
Eightball
200 pencils

Ariel works for Tide. Good work.

klaussnow's picture
klaussnow
1675 pencils

baby angeljesus nooooooooooo! don't touch the poo!

... its already been done...

donaldson's picture
donaldson
14 pencils

nice art.
bad idea.

grvmad's picture
grvmad
4 pencils

logo position is really weird

ahpitt's picture
ahpitt
342 pencils

why angels?

judy.y's picture
judy.y
79 pencils

nice art.... idea? dont really get it....logo? yes...weird...

watermany's picture
watermany
11 pencils

ผมว่ามันน่าไปลง นรกนะ 5555

conan o brien's picture
conan o brien
90 pencils

I LIKE THE LOGO PLACEMENT WHERE IT IS. IT'S DIFFERENT, AND THEREFORE REFRESHING.

conan o brien's picture
conan o brien
90 pencils

I'M GUESSING ITS' ANGELS BECAUSE THEY ARE TAKING AWAY THE 'EVIL' THINGS IN THIS WORLD, WHICH IN THIS CASE HAPPENS TO BE STAINS.

GOOD JOB GUYS!

rockdboat's picture
rockdboat
16 pencils

Umm... does it not say "Tide kills stains"... and the stains go to heaven? - [should go to hell though coz stains are EEEVIL] - Or is it more complicated? Am I missing something then?

Jetstream's picture
Jetstream
115 pencils

Rockboat,
why do you make it so complicated? It's so extremely clean as if the angels done the job, that's it.

Guest's picture
Guest

what what?

Drewseal's picture
Drewseal
52 pencils

I think the angels need to be looking upwards. Looking down makes it appear that they will be placing the stain on something, not taking it up to heaven.

Austin Video Production's picture
Austin Video Pr...
943 pencils

Nice artwork.

Log in or register to post comments