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Tide: Angels, 3

Tide: Angels, 3
Your rating: None Average: 4.1 (18 votes)

Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Illustrator: 7th Sense
Photographer: Chino Zabalía
Other additional credits: MondoPhoto

14 Comments

wkanaan's picture 483 pencils

Love the art direction and craft. Its a very subtle take on the idea "lifts stains up". Breathtaking for me :)

Eightball's picture 200 pencils

Ariel works for Tide. Good work.

TheAdMad's picture 557 pencils

The logo position is a bit weird, isn't it?

Good one anyway

klaussnow's picture 1689 pencils

baby angeljesus nooooooooooo! don't touch the poo!

... its already been done...

donaldson's picture 14 pencils

nice art.
bad idea.

grvmad's picture 4 pencils

logo position is really weird

ahpitt's picture 350 pencils

why angels?

judy.y's picture 81 pencils

nice art.... idea? dont really get it....logo? yes...weird...

watermany's picture 9 pencils

ผมว่ามันน่าไปลง นรกนะ 5555

student Thai

conan o brien's picture 90 pencils

I LIKE THE LOGO PLACEMENT WHERE IT IS. IT'S DIFFERENT, AND THEREFORE REFRESHING.

conan o brien's picture 90 pencils

I'M GUESSING ITS' ANGELS BECAUSE THEY ARE TAKING AWAY THE 'EVIL' THINGS IN THIS WORLD, WHICH IN THIS CASE HAPPENS TO BE STAINS.

GOOD JOB GUYS!

rockdboat's picture 16 pencils

Umm... does it not say "Tide kills stains"... and the stains go to heaven? - [should go to hell though coz stains are EEEVIL] - Or is it more complicated? Am I missing something then?

Jetstream's picture 115 pencils

Rockboat,
why do you make it so complicated? It's so extremely clean as if the angels done the job, that's it.

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