Tide: Angels, 3

Tide: Angels, 3

Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Illustrator: 7th Sense
Photographer: Chino Zabalía
Other additional credits: MondoPhoto

Your rating: None Average: 4.2 (17 votes)

Comments

Submitted by wkanaan on Sun, 2008-03-30 07:13.

Love the art direction and craft. Its a very subtle take on the idea "lifts stains up". Breathtaking for me :)

Submitted by Eightball on Sun, 2008-03-30 08:01.

Ariel works for Tide. Good work.

TheAdMad's picture
Submitted by TheAdMad on Sun, 2008-03-30 09:51.

The logo position is a bit weird, isn't it?

Good one anyway

The Ad Mad

Submitted by klaussnow on Sun, 2008-03-30 10:59.

baby angeljesus nooooooooooo! don't touch the poo!

Submitted by donaldson on Sun, 2008-03-30 11:28.

nice art.
bad idea.

Submitted by grvmad on Sun, 2008-03-30 11:55.

logo position is really weird

ahpitt's picture
Submitted by ahpitt on Sun, 2008-03-30 20:29.

why angels?

Submitted by judy.y on Sun, 2008-03-30 21:46.

nice art.... idea? dont really get it....logo? yes...weird...

Submitted by watermany on Mon, 2008-03-31 00:59.

ผมว่ามันน่าไปลง นรกนะ 5555

Submitted by harshik suraiya on Mon, 2008-03-31 02:39.

liked the art direction.
nice visuals

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by conan o brien on Mon, 2008-03-31 14:33.

I LIKE THE LOGO PLACEMENT WHERE IT IS. IT'S DIFFERENT, AND THEREFORE REFRESHING.

Submitted by conan o brien on Mon, 2008-03-31 14:34.

I'M GUESSING ITS' ANGELS BECAUSE THEY ARE TAKING AWAY THE 'EVIL' THINGS IN THIS WORLD, WHICH IN THIS CASE HAPPENS TO BE STAINS.

GOOD JOB GUYS!

Submitted by rockdboat on Wed, 2008-04-02 08:11.

Umm... does it not say "Tide kills stains"... and the stains go to heaven? - [should go to hell though coz stains are EEEVIL] - Or is it more complicated? Am I missing something then?

Submitted by Jetstream on Sat, 2008-04-05 13:11.

Rockboat,
why do you make it so complicated? It's so extremely clean as if the angels done the job, that's it.