Advertising Agency: Conill Saatchi & Saatchi, Miami & NY, USA
Creative Director: Maru Kopelowicz
Art Director: Matías Aubi
Copywriter: Ariel Dress
Illustrator: 7th Sense
Photographer: Chino Zabalía
Other additional credits: MondoPhoto
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14 Comments
Love the art direction and craft. Its a very subtle take on the idea "lifts stains up". Breathtaking for me :)
Ariel works for Tide. Good work.
The logo position is a bit weird, isn't it?
Good one anyway
The Ad Mad
baby angeljesus nooooooooooo! don't touch the poo!
... its already been done...
nice art.
bad idea.
logo position is really weird
why angels?
nice art.... idea? dont really get it....logo? yes...weird...
ผมว่ามันน่าไปลง นรกนะ 5555
student Thai
I LIKE THE LOGO PLACEMENT WHERE IT IS. IT'S DIFFERENT, AND THEREFORE REFRESHING.
I'M GUESSING ITS' ANGELS BECAUSE THEY ARE TAKING AWAY THE 'EVIL' THINGS IN THIS WORLD, WHICH IN THIS CASE HAPPENS TO BE STAINS.
GOOD JOB GUYS!
Umm... does it not say "Tide kills stains"... and the stains go to heaven? - [should go to hell though coz stains are EEEVIL] - Or is it more complicated? Am I missing something then?
Rockboat,
why do you make it so complicated? It's so extremely clean as if the angels done the job, that's it.
what what?