Ticket Travel Agency: Last Last Minute Travel

Absolute Last Minute Travel

Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim
Published: February 2010

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20 comments

daniel ieraci's picture
daniel ieraci
333 pencils

Cute idea.

Flurb's picture
Flurb
247 pencils

Love it. The woman's pose could have been more elegant, but I still love the idea.

Hibon's picture
Hibon
3731 pencils

Very clever idea.

Simple ideas are the best !

Darko Bosnar's picture
Darko Bosnar
187 pencils

It's nice..Good idea.... :-)

Darko Bosnar
Zagreb-CROATIA

kto's picture
kto
24 pencils

very good and very smart

TrapDaniels's picture
TrapDaniels
190 pencils

Great ad, bra jobbat grappar!

matks's picture
matks
475 pencils

Skit bra. Sana annonser visar att print kan vara interesant medium, trots allt.

Gualcor's picture
Gualcor
970 pencils

Yeah, great.

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keithstoeckeler's picture
keithstoeckeler
425 pencils

Nicely done.

DUV4N's picture
DUV4N
28 pencils

Nice idea - smart and clean execution.

xcreativity's picture
xcreativity
2374 pencils

love the idea

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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jebus's picture
jebus
470 pencils

Great, fresh idea. My only quibble is that she looks very posed and unrelaxed.

20max01's picture
20max01
133 pencils

really nice, well done.

pepsiice's picture
pepsiice
253 pencils

tricky and makes wise use of the medium =')

matks's picture
matks
475 pencils

.

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

smart!

Jeff

archiwan's picture
archiwan
55 pencils

i don't like it..cos it's weak. Without those words "This Ad..in this magazine', it fails to convey the essence of the last minute travelling thingy.

matks's picture
matks
475 pencils

Well... on this site, you're looking at presentation, which, as you've brilliantly noticed, wouldn't make sense without "This ad in this magzine" description. But in the real life, people first looked at the cover of the magazine, then they bought it, then read it and somwhere in the middle they encountered the ad. It is really a great use of medium. It carries the message in a new interactive way. If print had any future that would be it.

Dzsoi's picture
Dzsoi
5114 pencils

Is it a monthly magazine? Cause 30-day is not a last minute thing. But very clever idea.

Guest's picture
Guest

what is it saying??? you read the magazine, then you see an ad where the "actor" in the ad is reading the magazine you're holding? so fucking what? "aaaaah i'm the target market"" the girl has the same magazine i do!!!" so what does it say about travelling?

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