Last Last Minute Travel

February 2010
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Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.

Absolute Last Minute Travel

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim

Comments (20)

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Guest's picture

what is it saying??? you read the magazine, then you see an ad where the "actor" in the ad is reading the magazine you're holding? so fucking what? "aaaaah i'm the target market"" the girl has the same magazine i do!!!" so what does it say about travelling?