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Last Last Minute Travel

Agency: 
Published/Aired: 
February 2010
Description: 

Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.

Absolute Last Minute Travel

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim

Comments (20)

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Highest Rated

Guest's picture
Guest

what is it saying??? you read the magazine, then you see an ad where the "actor" in the ad is reading the magazine you're holding? so fucking what? "aaaaah i'm the target market"" the girl has the same magazine i do!!!" so what does it say about travelling?

daniel ieraci's picture
daniel ieraci
Activity Score 333

Cute idea.

Flurb's picture
Flurb
Activity Score 263

Love it. The woman's pose could have been more elegant, but I still love the idea.

Hibon's picture
Hibon
Activity Score 3736

Very clever idea.

Simple ideas are the best !

Darko Bosnar's picture
Darko Bosnar
Activity Score 393

It's nice..Good idea.... :-)

Innovation & Art Director
https://www.behance.net/darkobosnar

kto's picture
kto
Activity Score 26

very good and very smart

s

TrapDaniels's picture
TrapDaniels
Activity Score 309

Great ad, bra jobbat grappar!

matks's picture
matks
Activity Score 476

Skit bra. Sana annonser visar att print kan vara interesant medium, trots allt.

Gualcor's picture
Gualcor
Activity Score 978

Yeah, great.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Nicely done.

DUV4N's picture
DUV4N
Activity Score 28

Nice idea - smart and clean execution.

xcreativity's picture
xcreativity
Activity Score 2374

love the idea

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

fauxjebus's picture
fauxjebus
Activity Score 498

Great, fresh idea. My only quibble is that she looks very posed and unrelaxed.

20max01's picture
20max01
Activity Score 133

really nice, well done.

pepsiice's picture
pepsiice
Activity Score 253

tricky and makes wise use of the medium =')

matks's picture
matks
Activity Score 476

.

jeff.emmanuel's picture
jeff.emmanuel
Activity Score 149

smart!

Jeff

archiwan's picture
archiwan
Activity Score 55

i don't like it..cos it's weak. Without those words "This Ad..in this magazine', it fails to convey the essence of the last minute travelling thingy.

matks's picture
matks
Activity Score 476

Well... on this site, you're looking at presentation, which, as you've brilliantly noticed, wouldn't make sense without "This ad in this magzine" description. But in the real life, people first looked at the cover of the magazine, then they bought it, then read it and somwhere in the middle they encountered the ad. It is really a great use of medium. It carries the message in a new interactive way. If print had any future that would be it.

Dzsoi's picture
Dzsoi
Activity Score 8114

Is it a monthly magazine? Cause 30-day is not a last minute thing. But very clever idea.

Guest's picture
Guest

what is it saying??? you read the magazine, then you see an ad where the "actor" in the ad is reading the magazine you're holding? so fucking what? "aaaaah i'm the target market"" the girl has the same magazine i do!!!" so what does it say about travelling?

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