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Published/Aired: 
April 2010
Description: 

New Tic Tac Chill. Freshness inside.

Advertising Agency: Ferrero Pubbliregia, Turin, Italy
Creative Director: Dario Neglia
Art Director: Guido Bonarelli
Copywriter: Daniele Agliata
Photographer: Davide Bodini
Post Production: Martin Rainone

Comments (6)

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Guest's picture
Guest

pessima esecuzione!

mauroxxx's picture
mauroxxx
Activity Score 539

.

mauroxxx's picture
mauroxxx
Activity Score 539

C'mon, Old spice is running kind of the same ads for some time ago

http://theinspirationroom.com/daily/print/2010/3/old-spice-avalanche-s...
http://theinspirationroom.com/daily/print/2010/3/old-spice-honeymoon.jpg

I mean, is the same silly idea but there's much more thinking behind the old spice ads...just read the copy, they are so much better.

check out even the tv spots: http://www.youtube.com/watch?v=4CDmPf4a8I4&feature=player_embedded
http://www.youtube.com/watch?v=PwT6WB_FgNs&feature=channel

sorry guys, done.

IRONWORKS's picture
IRONWORKS
Activity Score 222

I think there are many better ways to execute this ad although the idea is old.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Now this looks better.

maranca82's picture
maranca82
Activity Score 422

Truly horrible. At least the Old Spice ads are funny.

Guest's picture
Guest

pessima esecuzione!

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