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Elevator

Agency: 
Published/Aired: 
July 2009
Description: 

Pocket-sized TianTian air freshener.

Advertising Agency: DDB China Group Shanghai, China
Chief Creative Officer: Michael Dee
Creative Director: Jody Xiong
Copywriter: Jason Jin
Art Directors: Jody Xiong, Jacky Xiao
Photographer: Song Bo

Comments (22)

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Highest Rated

PERP's picture
PERP
Activity Score 433

Was it done for an asian client or so?

.: look for the green giant on the label :.

consolidated.db's picture
consolidated.db
Activity Score 545

a bit of fun. i imagine it hits its target well.

CurryJ's picture
CurryJ
Activity Score 955

that's pretty gross, man!

================================================
I think; therefore I am

SoCH_TO's picture
SoCH_TO
Activity Score 961

It;s good Idea man. Pretty smilling

Live with Passion

AXAY555's picture
AXAY555
Activity Score 582
AXAY555's picture
AXAY555
Activity Score 582
Guest's picture
Guest

Good idea? Are you serious? It sucks. very bad.

Guest's picture
Guest

Art Direction not very strong

Guest's picture
Guest

apart from pseudobeing, being a moron again, these are also pretty moronic. is it only fat people who are flatulent?

Brainsugar's picture
Brainsugar
Activity Score 1625

So when someone fart, you get out the spray out of your pocket? Did someone ever do that?
Strange product....

Guest's picture
Guest

Sexy

Guest's picture
Guest

nice

alexander_bickov's picture
alexander_bickov
Activity Score 3279

wtf idea :)

Guest's picture
Guest

good idea,fun!!wow

Guest's picture
Guest

there's just no copy connection with the visuals' specific stylistics---cute visual representation of otherwise invisible thing, but that's it.
where is the connection to _this_ brand?

jeann's picture
jeann
Activity Score 107

wahahaha! i like this. (:

Ridder's picture
Ridder
Activity Score 12

The exact same execution was done and awarded in The Netherlands in 2007: http://www.neatorama.com/2007/08/20/farty-pants/

Dev Kumar's picture
Dev Kumar
Activity Score 834

;-))... is that another Chinese checker? Phew...but that's how you sell and that shows why the Chinaman is beating everyone in selling what have you. Yep, I agree it's pretty gross but then the Chinaman doesn't give a damn about award-winning abstracts.

Guest's picture
Guest

Very Chinese style, cute,fun,Art Direction very strong!!!
love it.

Bob08's picture
Bob08
Activity Score 749

I saw a squirrel saving the world with the air of its belly and I'm still disgusted. It would be nice to stop producing air.

Guest's picture
Guest

so cute~

Yeayea12's picture
Yeayea12
Activity Score 14

jajjaa

PERP's picture
PERP
Activity Score 433

Was it done for an asian client or so?

.: look for the green giant on the label :.

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