Thwaites' Wainwright golden ale: Wifi

Not a Wi-Fi hot spot.
What could be more refreshing than a day offline? Why, a glass of Thwaites Wainwright afterwards. This award-winning golden ale was inspired by the celebrated Lakeland fellwalker Alfred Wainwright. You’ll find its hoppy aroma and citrussy flavour really hit the spot.

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director:Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Published: November 2012


tazyboy's picture
777 pencils

like it.

khronos's picture
998 pencils

gets progressively weaker :(

Klara K.'s picture
Klara K.
2693 pencils

The sign is unnecessary. If you want me to enjoy the nature without thinking about modern technology, don't remind me of it.

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