Thwaites' Wainwright golden ale: Twinkly lights

Twinkly lights enjoyed all year round.
Want to see some brilliant decorations this Christmas? We recommend going outdoors on a crisp, clear evening to enjoy nature’s own fairy lights. It’s an experience that awakens the senses – rather like our Wainwright golden ale.

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director:Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Published: November 2012

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2 comments

tazyboy's picture
tazyboy
777 pencils

Headline is good.

Klara K.'s picture
Klara K.
2695 pencils

Plus points for the fresh and different take on feeling about beer.

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