Thwaites' Wainwright golden ale: O2
Our O2 Arena.
You don’t need a ticket to enjoy oxygen at its finest, just a good long walk in the countryside. So invigorating. Like a glass of our Wainwright golden ale.
Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director:Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Published: November 2012