Thwaites' Wainwright golden ale: Gate

Trespassers will be welcomed.
Now wouldn’t that be a refreshing sight? Just like a glass of Thwaites Wainwright. An award-winning golden ale, it’s named in honour of the celebrated Lakeland fellwalker Alfred Wainwright. After a long walk, you’ll find its hoppy aroma and citrussy flavour welcome refreshment indeed.

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director:Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Published: November 2012

6 comments

tazyboy's picture
tazyboy
777 pencils

good art direction

khronos's picture
khronos
998 pencils

old school! nice

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely artdirection - but the idea is a bit odd and goes to the product way to fast.

ankitadv's picture
ankitadv
826 pencils

awesome

kleenex's picture
kleenex
32936 pencils

Winner on art direction.

bate_palmas's picture
bate_palmas
1479 pencils

Agree with Jaap. The link is frustratingly not resolved

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