23 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Like the idea. Shame it doesn't communicate effectively for this product. This suggests that it changes the sound no just amplify it clearly.

wgeddes's picture
wgeddes
298 pencils

would be nicer if it showed the effect, rather than just saying it flat out.

http://www.freerangerobot.com

addyhoch10's picture
addyhoch10
2592 pencils

agree.

and i don't think this comic style goes very well with home theatre equipment.
it looks more like the logo of a new soft drink.

popdistortion's picture
popdistortion
1592 pencils

Yeah, this one could definitely be 7up. And since when is a eardrum smashing sound system any good? Thought it's more about clarity. Wrong approach.

Black Pencil's picture
Black Pencil
50 pencils

first level idea.

No fixed abode's picture
No fixed abode
380 pencils

If you have even a shred of common decency left you should kill yourself. Firstly for writing this ad and secondly for posting it.

mikelite's picture
mikelite
1031 pencils

wow, and I thought I was negative...

ivan's picture
ivan

A bit harsh would, don't you think?

jennywhx's picture
jennywhx
1142 pencils

like the idea, but the art direction didn't bring the idea up.

monchebeat's picture
monchebeat
114 pencils

jajaja good idea!

bigboy2007's picture
bigboy2007
6 pencils
kre8's picture
kre8
989 pencils

havent seen anything decent out of y&r dubai. ever.

Vudu6's picture
Vudu6
81 pencils

I'll send you their Bur Juman campaign from last year - it was stunning, and the copy was ballsy and well written too :)

kre8's picture
kre8
989 pencils

not convinced, vudu.
you know how i feel :)

whitespace's picture
whitespace
1953 pencils

thud.

the sound of a possible plastic award smashing into pieces.

no win.

jsn's picture
jsn
83 pencils

turd

kre8's picture
kre8
989 pencils

its still better than anything big brother sam could have done.
hack.

Piddy's picture
Piddy
82 pencils

kr8, this isn't the space to get personal. Refrain from commenting on the agency.
Its decent I think.

kre8's picture
kre8
989 pencils

sorry dad.

besoz's picture
besoz
48 pencils

good idea

teenie's picture
teenie
1894 pencils

Hasn't this been done for just about every home theatre/music mixing studio/sound effects house out there? It feels like I'm seeing the 20th execution of a stale idea. And I don't get the font - a feather falling (which to me means it's STILL IN THE AIR, by the way) is supposed to sound like loud grafitti?

Could have been a lot more original.

Piddy's picture
Piddy
82 pencils

KR8
grow up son.

vexguy's picture
vexguy
93 pencils

Good typography..really liked

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