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Pope

Agency: 
Published/Aired: 
April 2014
5723
Description: 

Print advertisment created by SOME, Brazil for THT Safety Doors, within the category: Professional Services.

Keeping Distances

Advertising Agency: SOME, Brasília, Brazil
Creative Director: Thiago Rezende
Art Director: Davi Caramelo
Copywriter: Thiago Rezende
Illustrator: Bigod

Comments (12)

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NY Belfry's picture
NY Belfry
Activity Score 1045

I don't think I fully understand the concept. It looks like the opposite of what the ad is trying to achieve.

is already taken's picture
is already taken
Activity Score 69

I think that what they want to show is that this company will keep a thief so far away from your home like a pope of a brothel. Isnt it?

is already taken's picture
is already taken
Activity Score 69

I think that what they want to show is that this company will keep a thief so far away from your home like a pope of a brothel. Isnt it?

ddrown's picture
ddrown
Activity Score 7

Then why is he right in front of it? I understand the ads, but I don't think they are executed correctly.

kleenex's picture
kleenex
Activity Score 48501

poor execution is right.

Patrycja's picture
Patrycja
Activity Score 25

For me it's clear!

damnson's picture
damnson
Activity Score 11517

No, it's a pretty weak idea actually.

An axe murderer of ads.

Pete R.'s picture
Pete R.
Activity Score 3412

Somebody's gonna take offence...

takerisks's picture
takerisks
Activity Score 13

Hello fellows, please this is just advertising. I have fun seeing the attempt to complicate something that has as a primary objective entertaining (to sell). Because the pope is in front of the brothel if he would ever? For the same reason that animals speak in advertisements and in this case, the pope is there to demonstrate that he would never enter into a brothel, like a thief in the house of someone with this product. Come on. We should try to criticize less and do more and do better? I agree that the illustration could be better finished, but the idea is there and egos part, is good.

NY Belfry's picture
NY Belfry
Activity Score 1045

Without criticism, how will we do more and do better?

Digitalchica's picture
Digitalchica
Activity Score 18

The idea that the Pope would not enter a brothel is pretty weak. Did Jesus not only speak to the prostitute but hung out with her even though others would not? So why would the Pope not go wherever he's called to be in order to save souls? Then this is supposed to be a door ad? really? So where's the illustration of the doors? Honestly, I think this is less of an add and more like artwork that the designer is trying to push off as an ad.

... Girls Do Design ...

baliais's picture
baliais
Activity Score 2610

What I see is the priest is entering it, misleading execution

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