Threebond super glue: Fish bowl
Quick dry.
Advertising Agency: Euro RSCG Flagship, Bangkok, Thailand
Creative Directors: Wiboon Leepakpreeda
Art Directors: Wiboon Leepakpreeda
Copywriters: Passapol Limpisirisan
Photographers: Anuchai Srijaroonputhong, Nok Pipattungkul, Remix Studio Bangkok
Agency Producer: Wannaporn Jitsom
Published: November 2006
15 comments
a world of confusion...
I like this one!
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the line is very confusing
wha?...........
love the campaign, really good idea.
only thing, i think the art direction resembles the tamiya campaign (also fm bangkok) too much.
Tamiya work was BRILLANT. Everyone got it right away. Went over big at awards shows.
But THIS, I just don't know where to begin. Idea seems way too convoluted and abstruse. I really don't believe regular consumers would get it...
Oddly enough though, the product message still comes through rather intact. Go figure.
It's a campaign build for the award judges and advertising creatives' masturbation. Absolutely scam! I mean, for the normal daily consumer, do you think they ever get it??? And worse, consumer won't be able connect this to the Tamiya campaign at all; hence not getting the message! Both Tamiya and Super Glue consumers are not the same consumers.....
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Dry is another concept, in this ad i feel the act's quick not the "dry".
hahahahah, cool
I like it!!
?
Who uses glue to fix glass? I can see the Tea but not this one.
Made for awards. But i like it.
Being a fish owner and collector this ad makes me sad. HA HA
having the contents on the floor and the bowl intact raises confusion for me too.