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thirty6chambers's picture
1464 pencils

a world of confusion...

fifthbullet's picture
188 pencils

the line is very confusing

trans galactic's picture
trans galactic
85 pencils


kre8's picture
989 pencils

love the campaign, really good idea.

only thing, i think the art direction resembles the tamiya campaign (also fm bangkok) too much.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Tamiya work was BRILLANT. Everyone got it right away. Went over big at awards shows.
But THIS, I just don't know where to begin. Idea seems way too convoluted and abstruse. I really don't believe regular consumers would get it...

Oddly enough though, the product message still comes through rather intact. Go figure.

puppiepoppy's picture
1636 pencils

It's a campaign build for the award judges and advertising creatives' masturbation. Absolutely scam! I mean, for the normal daily consumer, do you think they ever get it??? And worse, consumer won't be able connect this to the Tamiya campaign at all; hence not getting the message! Both Tamiya and Super Glue consumers are not the same consumers.....

slammary's picture
216 pencils

Dry is another concept, in this ad i feel the act's quick not the "dry".

raverus's picture
1478 pencils

hahahahah, cool

yudi's picture
255 pencils

I like it!!

noir's picture
10 pencils


Swissy's picture
44 pencils

Who uses glue to fix glass? I can see the Tea but not this one.

copywriter.txt's picture
828 pencils

Made for awards. But i like it.

AriesDW's picture
172 pencils

Being a fish owner and collector this ad makes me sad. HA HA

mfnom1's picture
16 pencils

having the contents on the floor and the bowl intact raises confusion for me too.

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