Brand/product advertised: Forum Crisalide - The Italian/Swiss association engaged in fighting the problem of Bulimia and Anorexia.

Advert title: Fashion claims another victim
Advertising Agency: JWT, Milano, Italy
Creative Director: Pietro Maestri
Art director: Fabio Anzani
Copywriter: Alex Brunori
Typographer: Fabio Anzani
Photographer: Joan Garrigosa / Studio Garrigosa

November 2006


satan's picture
181 pencils

Lovely, isnt it?

Capitalist's picture
132 pencils

Incredible art-direction, the idea is...okay, i was drawn to the body-copy...
maybe i expected too much from this campaign, or maybe the message is a vague.
Dove is currently running a "inner-beauty" world wide campaign - their message
is louder and clearer. I thought that in general terms...a fashion victim is
someone with no fashion sense or whatsoever but then...I might be wrong.

PeteHH's picture
202 pencils

Nice idea, absolutely amazing art-direction!

Desi's picture
1052 pencils

Great art direction, but i will not read the copy tho :)

popdistortion's picture
1592 pencils

Great art but a bit far off from what they want to say, or?

squirrely's picture
316 pencils

With copy that clunky, you really can't visually treat it that clunky as well. But then again the sentence I just wrote was pretty clunky. I digress.

White Space's picture
White Space
86 pencils

coming from the point of view of someone who's actualy delt with these conditions, I think these ads are nonesense. The art directoin is nice, but I don't see how it's going to help anyone. The hat one is gross.

2workitt's picture
44 pencils

Like the art, don't like the idea. Agree with White Space, gross...

This is not aimed at you Space... Sorry to bring this up, but have to...
I don't follow trends, not dragged into the senseless statements of being part of the "look at me crowd".
What pisses me off is that of recent events. Headlines all over the world, a model starves herself to death. She makes more money in a day then most Africans will make in a lifetime... a African child dies almost every minute from starvation... The model did it to herself no-one else to blame except herself.

Bianconiglio's picture
406 pencils

Only a beautifull art. But... where is the souce?

awassabee's picture
150 pencils

so is this for aneroxia ad?

Ach's picture

why fish ?

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