Thomapyrin: Paradox, 1
The following sentence is true. The previous sentence is false.
Againts headache. Thomapyrin
Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Torsten Pollmann
Art Directors: Joerg Sachtleben, Desiree Rose
Copywriter: Torsten Pollmann


11 Comments
i liked it
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
okay
He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any." (http://hlla.com/reference/mb-bio.html)
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
Shortlist and more!!!
Finaly a good line.
now... why would boring ad give me a headache?
oh, I get it... cause it's so boring I can't believe I've spent 2 seconds of my life on it. now that's USP!!!!
I think its a bit lame...sorry!
i like this paradox a lot more than the other two, i think it works.
Finally a good one in this campaign.
like this one
its more paradox-ish
I think this is a drug for a very small headache.
the next ad is previous ad