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Street

Agency: 
Published/Aired: 
February 2009
Description: 

Eliminates gray hair.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón, Iván Tahara
Art Directors: Maria-Paula Villanueva, Andrea Tataje
Copywriters: Gonzalo Bégué, Carlos Banda
Illustrators: David Vega, Contraste Digital
Photographers: Leoonel Ortiz, Fernando Salomón

Comments (27)

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Highest Rated

Guest's picture
Guest

MUY BUENO! EXCELLENT.

flanders's picture
flanders
Activity Score 34

Can someone who understand this ad explain the idea please?

rehpani's picture
rehpani
Activity Score 312

para empezar el producto parece que no existe!!!

rehpani's picture
rehpani
Activity Score 312

y no se entiende la idea

flanders's picture
flanders
Activity Score 34

Oh,I get it...the idea is good, but the visual needs to improve.(especially the people in the photos)

everartz's picture
everartz
Activity Score 7609

so whats the idea then?

| Everartz |

flanders's picture
flanders
Activity Score 34

when you get old, you need help for crossing the safety lines. But after the elimination of the grey hair, you will back to young age that do not need any help.

That is what i understand. BTW, do you understand the 3m earplugs ad? Does someone can explain that for me please?

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I'm sure 95% of TG won't get this idea...

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Hibon's picture
Hibon
Activity Score 3736

women love grey hair ...

Simple ideas are the best !

firebug's picture
firebug
Activity Score 1113

cant get

J Designer's picture
J Designer
Activity Score 2420

terrible idea. Who helps people with grey hair across the street anymore?

J Designer's picture
J Designer
Activity Score 2420

terrible idea. Who helps people with grey hair across the street anymore?

Hibon's picture
Hibon
Activity Score 3736

I'm sure that a lot of young women will help George Clooney to get across the street ;)

Simple ideas are the best !

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Trucho y lo que es peor, una porquería.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

wert's picture
wert
Activity Score 77

jajaja xq tanto odio?

kto's picture
kto
Activity Score 26

Por que tanto odio? De repente deberías llenar tu corazon de amor, escucha el ultimo disco de Arjona. Un abrazo

s

maxchionh's picture
maxchionh
Activity Score 255

this is pure crap...

shahid.h's picture
shahid.h
Activity Score 256

i guess the idea is something else here...nothing to do with street crossing...perhaps, its like when you see the hair and keep looking at it, you shift your eyes to the three visuals below that are positioned exactly below the grey hair section, and then you go back looking at the hair...meaning, you "eliminated the grey hair while looking at the ad"....

CurryJ's picture
CurryJ
Activity Score 955

Er, no...that's not the idea.

It's exactly as someone correctly observed. With grey hair you look old and people help you cross the street.

That said, it is admittedly, a bit far-fetched.

================================================
I think; therefore I am

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Terrible product package.

dlue's picture
dlue
Activity Score 342

soooo.... this is about showing people how hard it is to see a human hair against a coloured background?.... too bad it would have been cool if it didnt take me so long to figure out what you wanted me to see

cheers,
dlue

silvi's picture
silvi
Activity Score 4172

Let´s see... Idea is not bad. Execution is too complicated. hard to understand.

rolling.stone's picture
rolling.stone
Activity Score 2741

agree

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~ Quite obviously, I have gathered no moss ! ~

paumarques's picture
paumarques
Activity Score 1312

jajajjjjajajajajajajajajjjjj!!!!!!! bonísssim.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

biztoketz's picture
biztoketz
Activity Score 41

intellectual jerk-off

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Goddammit. Had to stare at the ad for minutes to understand what does a shiny thin wire has to do with it. It's a damn Cruella De Vil hair.

red-red's picture
red-red
Activity Score 66

yo no comprendo

Guest's picture
Guest

MUY BUENO! EXCELLENT.

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