Thinso: Street

Eliminates gray hair.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón, Iván Tahara
Art Directors: Maria-Paula Villanueva, Andrea Tataje
Copywriters: Gonzalo Bégué, Carlos Banda
Illustrators: David Vega, Contraste Digital
Photographers: Leoonel Ortiz, Fernando Salomón
Published: February 2009

27 comments

flanders's picture
flanders
34 pencils

Can someone who understand this ad explain the idea please?

rehpani's picture
rehpani
312 pencils

para empezar el producto parece que no existe!!!

rehpani's picture
rehpani
312 pencils

y no se entiende la idea

flanders's picture
flanders
34 pencils

Oh,I get it...the idea is good, but the visual needs to improve.(especially the people in the photos)

everartz's picture
everartz
7611 pencils

so whats the idea then?

| Everartz |

flanders's picture
flanders
34 pencils

when you get old, you need help for crossing the safety lines. But after the elimination of the grey hair, you will back to young age that do not need any help.

That is what i understand. BTW, do you understand the 3m earplugs ad? Does someone can explain that for me please?

mikeelrapido's picture
mikeelrapido
1929 pencils

I'm sure 95% of TG won't get this idea...

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Hibon's picture
Hibon
3731 pencils

women love grey hair ...

Simple ideas are the best !

firebug's picture
firebug
1117 pencils

cant get

J Designer's picture
J Designer
2420 pencils

terrible idea. Who helps people with grey hair across the street anymore?

J Designer's picture
J Designer
2420 pencils

terrible idea. Who helps people with grey hair across the street anymore?

Hibon's picture
Hibon
3731 pencils

I'm sure that a lot of young women will help George Clooney to get across the street ;)

Simple ideas are the best !

lamoscacojonera's picture
lamoscacojonera
277 pencils

Trucho y lo que es peor, una porquería.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

wert's picture
wert
77 pencils

jajaja xq tanto odio?

kto's picture
kto
24 pencils

Por que tanto odio? De repente deberías llenar tu corazon de amor, escucha el ultimo disco de Arjona. Un abrazo

maxchionh's picture
maxchionh
255 pencils

this is pure crap...

shahid.h's picture
shahid.h
256 pencils

i guess the idea is something else here...nothing to do with street crossing...perhaps, its like when you see the hair and keep looking at it, you shift your eyes to the three visuals below that are positioned exactly below the grey hair section, and then you go back looking at the hair...meaning, you "eliminated the grey hair while looking at the ad"....

CurryJ's picture
CurryJ
955 pencils

Er, no...that's not the idea.

It's exactly as someone correctly observed. With grey hair you look old and people help you cross the street.

That said, it is admittedly, a bit far-fetched.

================================================
I think; therefore I am

Marlus Lau's picture
Marlus Lau
1807 pencils

Terrible product package.

dlue's picture
dlue
342 pencils

soooo.... this is about showing people how hard it is to see a human hair against a coloured background?.... too bad it would have been cool if it didnt take me so long to figure out what you wanted me to see

cheers,
dlue

silvi's picture
silvi
4172 pencils

Let´s see... Idea is not bad. Execution is too complicated. hard to understand.

rolling.stone's picture
rolling.stone
2740 pencils

agree

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~ Quite obviously, I have gathered no moss ! ~

paumarques's picture
paumarques
1314 pencils

jajajjjjajajajajajajajajjjjj!!!!!!! bonísssim.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

biztoketz's picture
biztoketz
41 pencils

intellectual jerk-off

Blashyrkh's picture
Blashyrkh
32701 pencils

Goddammit. Had to stare at the ad for minutes to understand what does a shiny thin wire has to do with it. It's a damn Cruella De Vil hair.

red-red's picture
red-red
66 pencils

yo no comprendo

Guest's picture
Guest

MUY BUENO! EXCELLENT.

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