Thinso: Soccer

Eliminates gray hair.

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Marco Caballero, Luis Ramirez-Gastón, Iván Tahara
Art Directors: Maria-Paula Villanueva, Andrea Tataje
Copywriters: Gonzalo Bégué, Carlos Banda
Illustrators: David Vega, Contraste Digital
Photographers: Leoonel Ortiz, Fernando Salomón
Published: February 2009

16 comments

SAM75's picture
SAM75
218 pencils

Sorry. But I can't catch the idea. Is the gray hair a reason to become bench warmer?

rehpani's picture
rehpani
312 pencils

I can´t understand

everartz's picture
everartz
7613 pencils

i dont get it either..

| Everartz |

alansmithie's picture
alansmithie
14 pencils

the no. 10 on a shirt are mostly carried by the best player of the team.
the sitting guys are the substitutes.

SAM75's picture
SAM75
218 pencils

I don't like this. 1st of all, I dislike the execution. And also, it doesn't make sense that a soccer coach choose the players considering hair color. The hair style? maybe in school teams or radical countries. But definitely not the hair color.

20max01's picture
20max01
133 pencils

Hard to understand..

J Designer's picture
J Designer
2420 pencils

I dont find it hard to undertand.

I just think its bad.

(For those who dont know its saying when you have grey hair you dont get picked to play when your in a sports team, however when you have coloured hair you look young and get to play)

lamoscacojonera's picture
lamoscacojonera
277 pencils

Trucho y lo que es peor, una porquería.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

maxchionh's picture
maxchionh
255 pencils

i understood it immediately, but I foresee confusion. For a good ad to be successful, it has to be clear. This brand is an ultimate turn-off for me. I may have considered using it if I had seen it in the stores before seeing this horrible advertisement. I've sworn off this brand, whatever the hell it is...

alexander_bickov's picture
alexander_bickov
3279 pencils

Oh, now I understand :)

Marlus Lau's picture
Marlus Lau
1807 pencils

A bit forced is it not?

paumarques's picture
paumarques
1314 pencils

el del pas de zebra és millor perquè dóna una visió subjectiva de qui utilitza el producte. igualment, Felicitats per la campanya!!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

biztoketz's picture
biztoketz
41 pencils

intellectual jerk-off

Brain-Art's picture
Brain-Art
1101 pencils

No

rolling.stone's picture
rolling.stone
2740 pencils

only after reading comments i get it

tho i like it, but a strong copy copy was needed

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~ Quite obviously, I have gathered no moss ! ~

nilton_pereyra's picture
nilton_pereyra
18 pencils

muy subjetivo ... no es la idea!

its ok folks

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