Think: Hot air balloons

Don't drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
Published: February 2008

6 comments

kre8's picture
kre8
989 pencils

nice.

poojagadodia's picture
poojagadodia
194 pencils
CreepingFeature's picture
CreepingFeature
244 pencils

Wow we googled random facts and made them into an ad.

ricklongo's picture
ricklongo
1244 pencils

Worse: I have a sneaky suspicion hat those "facts" are made up bull.

nomienick's picture
nomienick
44 pencils

this ad actually makes a drink drive ban sound appealing - well done guys!! perhaps a bit of reverse psychology will stop people dead in their tracks (excuse the pun) and get a cab home instead of risking their lives and others.
or - er, perhaps not!

phoamcor's picture
phoamcor
1284 pencils

bad campaign

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