Think: Cats

Don't drink and drive.

Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Jonathan Burley
Creative Directors: Tony Malcol, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Designer: Rory Neighbour
Published: February 2008

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18 comments

askon's picture
askon
433 pencils

What is a phonebox?

I think all they need is a lens flare and a floor reflection and this could be one of the worst ads of 08.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Jet Lee's picture
Jet Lee
127 pencils

The public payphone booth where Clark Kent goes inside and gets changed into Superman. :)

JAGGY's picture
JAGGY
1382 pencils

Liked your description. Haha.

Jaggy, MICA Ahmedabad

Crisp One's picture
Crisp One
2007 pencils

art direction reminds me of the video bumpers on Mtv back in '05ish

TASTELIFEBETTER's picture
TASTELIFEBETTER
120 pencils

good pun intented!!!!!

mishkaa's picture
mishkaa
296 pencils

nice...but they got me lost in the end.......the drink drive conviction thing...i'm not aware of this thing....

ChuckNorris's picture
ChuckNorris
834 pencils

In the UK, if you get caught driving while drunk, you keep the record for 11 years in your driving licence.

Davosk's picture
Davosk
4833 pencils

I think these are way off the mark and not much of a deterent for those dumb enough to drink and drive.

Alistair C.'s picture
Alistair C.
692 pencils

bad art direction and boring copy, really uninteresting, especially for the target.

Anzor's picture
Anzor
32 pencils

its not a good way to approach a drunk man who is going for a drive ... to tell him about china and cats and bathtubs

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Weak copy, bad art. If it was greek or turkish you would give it a 2. (I'll give a 3).

teenie's picture
teenie
1894 pencils

At first I thought this was about being in jail for 11 years. And I didn't get it.

After reading the comment, I realize it's about haveing a DD conviction on your licence. I still don't get it.

Does that mean you can't drive for 11 years? Or you have an embarassing note on you rlicence?

nomienick's picture
nomienick
44 pencils

I think this ad just highlights the shit legal system in UK. it highlights the fact that people dont go to jail for drink driving and even with a DD ban, they can still have the freedom to watch the tv, and still eat the same foods and breathe the same air... which then highlights the irony that you can also do these things in a (UK) jail. takes the piss.

teenie's picture
teenie
1894 pencils

If that's the case--the law and the ad both suck. What kind of deterrent is that, anyway? "Oh, you were drunk driving! I hearby put these words on your drivers' licence! Have a nice day!"

And shouldn't the ad be trying to change people's behaviour, instead of promoting all the fun things you can do while you're still a free man/woman?

Jeezus.

phoamcor's picture
phoamcor
1284 pencils

That is among the worst art direction of all time.

Copy is wanky.

Fail.

cp's picture
cp
354 pencils

i beg to differ that the copy is bad. art well ...

u just cant imagine that 11 years driving ban, like all the supposedly-unbelievable-facts u would have done in 11 years

teenie's picture
teenie
1894 pencils

I don't have a car and it sure doesn't feel to me like I'm living in prison. I take the bus!

bhangbhang's picture
bhangbhang
44 pencils

Where are my leg warmers and plastic bangles.... so 80's

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