In Germany, the expression "Neger vor Hütte" (Negro in front of hut) means the Art Directors absolutely Don't to show the same Message in the Artwork as in the Headline/Copy.
Off: Art Directors badly needed!
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More