In Germany, the expression "Neger vor Hütte" (Negro in front of hut) means the Art Directors absolutely Don't to show the same Message in the Artwork as in the Headline/Copy.
Print advertisment created by Thielker+Team, Germany for Thielker+Team, within the category: Agency Self-Promo.
Off: Art Directors badly needed!
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More