Thielker+Team: Art Directors badly needed!, 1

Off: Art Directors badly needed!

In Germany, the expression "Neger vor Hütte" (Negro in front of hut) means the Art Directors absolutely Don't to show the same Message in the Artwork as in the Headline/Copy.

Advertising Agency: Thielker+Team, Germany
Creative Director / Art Director / Copywriter: Christian Ganser
Published: June 2009

20 comments

ADcoke's picture
ADcoke
160 pencils

you need another job

stitchy's picture
stitchy
779 pencils

AMIN

Guest's picture
Guest

this makes me sad. really, really sad.

tirthomitro's picture
tirthomitro
2718 pencils

Negro?? i thot we were a bunch of non-racist people.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

No, this is funnyyyy! It's a visualization of a german expression which says 'bad art direction'!

Prof's picture
Prof
1453 pencils

oh so pathetic

Quite really.

Guest's picture
Guest

HAHAHA! Just great.

Probably not suitable for non-german advertisers... ;)

Guest's picture
Guest

solidarity with iranian students oppressed by the regime
solidarité avec les étudiants iraniens opprimés par le régime
solidarietà agli studenti iraniani oppressi dal regime
solidaridad con los estudiantes iranies oprimidos por el régimen
solidariedade com os estudantes iranianos oprimidos pelo regime
Solidarität mit unterdrückten iranischen Studenten durch das Regime
солидарности с иранскими студентами угнетают режима

dsklan's picture
dsklan
1927 pencils

haha, finally someone did this;)

Guest's picture
Guest

Bad photoshop work. Look at the shadows from the sticks.

NatalieM's picture
NatalieM
1687 pencils

Is there a culture barrier here? I don't understand the connection between this picture and the headline. Are they just being nonsensical for effect?

Thanks!

Guest's picture
Guest

It's typical (old fashioned) german advertiser's jargon.
A "Neger vor der Hütte" means a headline that is trying to explain the shown picture.
Don't ask me where this saying comes from and why... :)

Guest's picture
Guest

I'll tell you where this saying comes from. It comes from some racially awkward germans.
Who can't see past their own racist history and feel this kind of thinking and speaking is
still ok.

Maybe the saying should be german in front of swastika or kraut in front of concentration camp.

Maybe then the will rethink their racist tendencies.

Guest's picture
Guest

blah bla... whatever!?

Finally someone did this in an ad. haha.

Guest's picture
Guest

oh my god, this is so unbelievable stupid what you are saying...
to stupid to understand good ads - and to stupid to get the hang of germany.

shut up....

manga's picture
manga
111 pencils

germans call afroamericans niggers? shame on you

manga's picture
manga
111 pencils

germans call afroamericans niggers? shame on you

Guest's picture
Guest

So new. This is the first self-promo with bad art direction saying we need ADs.
Wow! Great work guys!
Amazing!
Not!

Guest's picture
Guest

The art is horrible. That's the point!! Don't you see? =)

Guest's picture
Guest

terrible art, the art director also needs an art director!

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