Comments (24)

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Guest's picture

I'm pretty sure the ketchup is actually covering something completely.... ???

Tinglow's picture
Activity Score 614

Don't know how far it works, but made me smile.

Willey's picture
Activity Score 140

"How far it works", the ad or the ketchup? or are you wondering whether the ketchup actually holds the fork up right?

Its a good ad, but personally i dont like very thick ketchup.

Shaka_Zulu's picture
Activity Score 116

It gave me a smile at first glance, i guess i'm missing the appetizing part of it... maybe they should have used a chip instead of a fork.

Now... inspire me!

ibeg2differ's picture
Activity Score 420

boring like most of Heinz ads.

Wordnerd's picture
Activity Score 6692

erm, is thick ketchup a good thing? and i agree, a chip or anything whould have been much better. a fork is forced

ManchuChanchu's picture
Activity Score 701

ya a smile for me too. i think i like this

capywriter's picture
Activity Score 5509

Don't think a chip would do the trick. As long as you take enough sauce, a chip will probably stand up easily. Off course this is exaggerated, but that's ok. Which does not mean I like the ad... ;)

Nhanha's picture
Activity Score 108

Heinz... Again?!

musau's picture
Activity Score 2

the creative idea goes 2 ways;

i) Heinz ketchup is so thick it can hold up a fork
ii) Heinz Ketchup is so delicious, you can substitute it for a meal.


peak900's picture
Activity Score 211

i) nobody wants a ketchup so thick
ii) a substitute for a meal - this is a relevant promise - and better than i)

Bibhuti's picture
Activity Score 30

This is nice.

FlyingDogs's picture
Activity Score 968

Just about nice.

Gorilla Lover's picture
Gorilla Lover
Activity Score 84

Possibly the least creative way to say "thick ketchup".
We need to think of ideas that the account team wouldn't come up with in the first 5 minutes of a brainstorm. please.

everartz's picture
Activity Score 7609


| Everartz |

Adela's picture
Activity Score 24

mmmmmmm I like it!!! simple idea.good!

braindrain's picture
Activity Score 240

Nice, simple idea. Heinz has been billing itself as the thick ketchup for a long time, so you can't blame the creatives if you don't like the strategy.

This does feel a little spec/student-ish to me. Either that or they need to hire a better food stylist. The ketchup blob just doesn't look right.

chrishale's picture
Activity Score 26

instead of a fork, maybe a french fry (or other ketchup appropriate food) would've been stronger. i'm not in love but i don't hate it.

Pogi5's picture
Activity Score 253

Yup it's thick. But that does not look appetizing at all. It reminds me of those dried up gobs of ketchup you'd find pasted on the eat-in trays at Mcdonald's or BK.

Sudharshan's picture
Activity Score 34

It's a nice visual and neat thought but probably the ketch-up could have looked better.



Aen's picture
Activity Score 2

LOL! People are eating wax now?

elmikel's picture
Activity Score 1147

thick ketchup? do we really need it? of the benefits of a sauce (ketchup as well) should be it's ability to make a meal more juicy, shouldn't it?

anyway, it definitely delivers the message.

hawkline's picture
Activity Score 89

anyone who doesn't like this needs to lighten up.

sharktera's picture
Activity Score 25

You have ideas this is most important! You have idea? You have all!

Guest's picture

I'm pretty sure the ketchup is actually covering something completely.... ???