thetruth.com: Homeless

truth found
In 1995 a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan "Project SCUM: Sub Culture Urban Marketing."
thetruth.com

Agency: Crispin Porter + Bogusky, Miami, USA
Creative Director: Ron Lawner, Pete Favat, Alex Bogusky, John Kearse, Tom Adams
Copywriter: Marc Einhorn
Art Director: Mike Costello